small business
Business Marketing and How You Should Plan
When planning your business marketing strategy you should have all the information. A business marketing strategy is a plan that outlines how a business will promote its products or services to its target audience to achieve specific goals, such as increasing sales, building brand awareness, or entering new markets. REAL Marketing can help with any…
Social Media Management with Multiple Business Locations
Social media management is a huge part of any business when it comes to getting your name out there. With technology everyone communicates much faster and more effectively using social media to reach a large audience. If you’re not utilizing your social media management strategy to its fullest, you could be losing out on potential customers.…
Is Digital Advertising A Money Pit?
Digital advertising has come a long way in the past decade, but are all of the advancements all they are cracked up to be? Apparently not, if author Tim Hwang is to be believed. Google and Facebook have made big claims about the value of their microtargeted behavioral ads, but according to Hwang…
Digital Marketing Costs: Outsourced Management Vs In-House Staff
Digital marketing is one of the most important investments you can make in your business, and a healthy return on investment is crucial. Modern marketing is a complex field with a wide range of tools, techniques, and platforms requiring different skills and expertise. The decision of whether to hire a marketing agency or full-time…
Small Business Blogging For The Holidays
Small business blogging can help you maximize your holiday sales and attract new customers to your store. If you have been selling online for a while, you already know that holiday sales can make or break your bottom line, no matter what kind of products or services you sell. In this post, we will…
Social Media Management Kansas City: What, Why, And How
The goal of social media management Kansas City is to get your business noticed online and develop brand loyalty in your customers. Social media management, or SMM, is the process of creating, scheduling, analyzing, and engaging with content posted on social media platforms like Facebook, Instagram, and Twitter. A social media manager may be employed…
Is Small Business Blogging Important In The Kansas City Market?
Small business blogging is an excellent marketing tool that can increase your visibility and strengthen your customer base when done correctly. Judicious use of keywords can make your website a resource for potential customers, increasing traffic to your website and keeping your audience informed. Thoughtful content distribution is the key to increasing brand recognition, collecting…
Website SEO For Small Businesses In Kansas City: What It Is And Why You Need It
It’s no secret that website SEO for small businesses in Kansas City is critical to success in many industries in this day and age. Exactly what it is and what you should be doing to make it work is far less widely understood, however. This is largely because keeping up with the complexities of and…
Digital Marketing Is Crucial During COVID-19 Pandemic
Using digital marketing to reach people is more important than ever, as COVID-19 is creating a unique challenge for businesses, and people are doing more online. The pandemic only seems to be worsening since stay at home orders were lifted, and many people are choosing to self quarantine again (or still) in response. Companies that…
TV Advertising Is Still An Important Marketing Strategy
TV advertising has certainly changed with the prevalence of streaming platforms, podcasts, and social videos, but it is far from obsolete. In fact, the internet has expanded the accessibility, reach, and effectiveness of TV ads. One need only look at how the 70+ billion dollars spent on television commercials every year breaks down to see…