Small Business Blogging For The Holidays

 

Small business blogging can help you maximize your holiday sales and attract new customers to your store. If you have been selling online for a while, you already know that holiday sales can make or break your bottom line, no matter what kind of products or services you sell. In this post, we will cover a few ways to use your business blog for leveraging holiday traffic.

Decorate For The Holidays

If you are using WordPress for small business blogging, a holiday-themed plugin is an easy way to spruce up your site and put users in a holiday shopping mood. Another option is to create seasonal variations of the primary header or logo on your site. 

Adding seasonal tags or categories can help users stay on your site longer, which translates to better SEO and ultimately increased sales. When you have a popular post that is drawing good traffic, be sure it has tags or categories that help them find related information easily.

Highlight Gifting Potential

Small business blogging gives you an opportunity to explain in depth to potential customers why your products or services make great holiday gifts. “Deal roundups” or compilations of products and services make great holiday content that keeps on giving. You should highlight new and timely items, but don’t forget to put a spotlight on your best sellers as well. 

Additionally, holiday blog posts tend to be more evergreen than other types, so you can exploit that by mining and reusing your old content. Just be sure that all of the information contained is current and correct.

Keywords Are Key

Keywords are always the key to bringing in new traffic. Every optimized blog you post adds an indexed page with relevant keywords to your website, which will drive traffic from search engines. By using targeted keywords in useful, informative posts, you increase your search engine ranking and bring in potential customers looking for a product or service you provide to your website. 

It is worth taking the time to update the existing content on your site to take advantage of popular keywords relevant to your products or services. Be sure to evaluate “longtail” keywords, or highly specific phrases people use when searching in search engines, as these tend to bring in the users most motivated to purchase. 

REAL Moxie Small Business Blogging Services

Effective small business blogging takes commitment and skill. Blogs that are infrequently updated, contain little relevant information, or have poor keyword usage will harm search engine rankings more than they help them. Learning and practicing effective techniques can be time-consuming and difficult when you’re trying to run a company. REAL Moxie understands this, and our dedicated expert bloggers are here to help. We do the research, the writing, and the distribution to help maximize your potential so you can focus on the work that makes your company great.

For more information about blogging services from REAL Moxie, call 816-348-3769 or click here to schedule a FREE consultation.