TV Advertising Is Still An Important Marketing Strategy

TV advertising has certainly changed with the prevalence of streaming platforms, podcasts, and social videos, but it is far from obsolete. In fact, the internet has expanded the accessibility,  reach, and effectiveness of TV ads. One need only look at how the 70+ billion dollars spent on television commercials every year breaks down to see how interconnected digital and terrestrial media are. 

The retail industry has always been the top spender on TV advertising, but it has made significant percentage jumps in the past couple years thanks to eCommerce retailers like Amazon and internet dependent apps like Postmates. Close behind retail are the finance, tech, and pharma industries, which all invest heavily in cross media marketing. Marketing strategies that include TV advertising are not out of reach for small companies on a budget, however.

Commercial production can certainly be costly, but advances in technology have made it more affordable than ever to create videos that can be used in other digital media as well as on streaming platforms, cable and terrestrial TV channels. Working with a full service company like REAL Moxie makes cross media video marketing accessible to even the smallest mom & pop shops. Our team of content writers, voice and acting talent, and videographers can create ads that appeal to your potential customers, and we leverage our marketing agency buying power to get you the most bang for your buck. We do the research and negotiate the best rates so you can remain focused on your business.

The key to a successful ad campaign is choosing advertising spaces, platforms, and times that appeal to a potentially responsive audience. Traditional terrestrial and cable TV advertising increases brand awareness over broader demographics, but lacks the targeting and data tracking available through digital streaming. Digital advertising on streaming platforms allows you to target a specific potential consumer base, track phone and website traffic, monitor social media engagement, and make adjustments in real time to increase effectiveness. Tracking results at this level allows you the most accurate measure of your return on investment.

Each station and platform offers access to different demographics, and your potential customers have specific watching habits. Once you have set your advertising budget, REAL Moxie will create a cost-effective cross-media strategy designed to reach your target consumer with your message when they are engaged and most likely to respond. This kind of research based targeting ensures you aren’t wasting your precious advertising dollars.

TV advertising still plays a significant role in an effective marketing strategy, and REAL Moxie can make it work for you. To learn more about your cross media marketing options, call 816-348-3769 or click here to schedule your FREE consultation.