It Takes REAL Moxie!
Prepare To Succeed
There is no “works-every-time” marketing approach. It takes real moxie in today's ever-changing world to create a successful marketing strategy. Options, advice, hacks, trends, and breakthroughs abound. Understanding what is going to work for your marketing needs, which studies are relevant to your goals, and creating a comprehensive marketing approach is key to your growth.
True, some of the trends, hacks and breakthroughs can produce quick results. The problem is flexibility and sustainability. You must discover what works for your business, which is different from what worked for another business in some agency or marketer’s case study. Case studies are great for new ideas, but remember, your results may vary.
Achieving your goals takes patience, tenacity (moxie), experience, and flexibility BEFORE you spend any money. Most importantly, a solid marketing approach has 4 fundamental mechanisms to get lasing results: 1) do research, 2) be first, 3) be interesting and 4) be consistent.