Digital Marketing & Advertising

Digital marketing, like traditional marketing, is the promotion of products or brands, but the marketing message is distributed using one or more forms of electronic media.

How Digital Marketing Works And Why You Need It

  Digital marketing, like traditional marketing, is the promotion of products or brands, but the marketing message is distributed using one or more forms of electronic media. The most important difference to your business between digital marketing and traditional marketing is not in the delivery mechanism. The difference is in the nearly real-time ability to…

Digital advertising, the promotion of products or brands using one or more forms of electronic media, is essential to building brand awareness in today’s world.

Digital Advertising For Brand Awareness

Digital advertising, the promotion of products or brands using one or more forms of electronic media, is essential to building brand awareness in today’s world. With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead. Digital media is an ever-growing source of entertainment, news, shopping and social interaction,…

Using digital advertising to reach people is more important than ever, as COVID-19 continues to present a unique challenge for businesses, and people are doing more online than ever.

Maximizing Digital Advertising During The Pandemic (And As We Recover And Rebuild)

Using digital advertising to reach people is more important than ever, as COVID-19 continues to present a unique challenge for businesses, and people are doing more online than ever. Even as multiple vaccines are rolling out, most consumers have yet to return to pre-pandemic purchasing habits, and likely never will. Digital advertising uses digital channels…

Digital advertising becomes more crucial to the success of your business every year.

Digital Advertising Trends For 2021

Digital advertising becomes more crucial to the success of your business every year. In this blog we will briefly discuss four trends that we believe will be most important for our clients in 2021. Values Marketing Inclusivity, diversity, and environmentalism are important themes not just in the headlines, but in marketing. According to Accenture, 41%…

Using digital marketing to your advantage during the holidays is more valuable than ever in 2020.

Leveraging Digital Marketing During The Holidays

Using digital marketing to your advantage during the holidays is more valuable than ever in 2020. Nothing creates a sense of urgency in potential buyers quite like the Christmas season, and with COVID-19 cases spiking again, it is reasonable to assume more holiday shopping will take place online than ever before. This means that failing…

Digital Advertising Trends Display Vs Native Ads REAL Moxie LLC

Digital Advertising Trends: Display Vs Native Ads

There’s no question that digital advertising is where the money is. The question is which types will be the most successful for your business. Digital marketing is an incredibly broad term, referring to any advertising that uses electronic devices. That covers everything from radio to smartwatches. Today we will compare display ads and native ads.…

Using digital marketing to reach people is more important than ever, as COVID-19 is creating a unique challenge for businesses, and people are doing more online.

Digital Marketing Is Crucial During COVID-19 Pandemic

Using digital marketing to reach people is more important than ever, as COVID-19 is creating a unique challenge for businesses, and people are doing more online. The pandemic only seems to be worsening since stay at home orders were lifted, and many people are choosing to self quarantine again (or still) in response. Companies that…

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Digital Marketing With Carousel Ads On Facebook And Instagram Are Key Platforms For Your Small Business

Digital marketing now includes Facebook and Instagram carousel ads. The carousel ad format is available for Facebook, Instagram, Messenger and Audience Network, and allows you to showcase up to 10 images or videos within a single ad, each with its own link. With more creative space within an ad, you can highlight different products, showcase…

Digital Marketing Is More Than Pay-Per-Click For Organic Small Business Growth

Digital Marketing Is More Than Pay-Per-Click For Organic Small Business Growth

Digital marketing is often described by the question: “Which is better, Search Engine Optimization (SEO) or Pay-Per-Click (PPC)?” It’s one of the most common questions asked by stakeholders for small-to-medium businesses. The answer to this question isn’t simple, but it’s worth asking — and it’s definitely worth understanding. The quick answer is something like this:…

Digital Marketing With Organic Traffic Is More Cost Effective Than Pay-Per-Click

Digital Marketing With Organic Traffic Is More Cost Effective Than Pay-Per-Click

The main difference between Digital Marketing Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is free while traffic generated from PPC is not free (as the name implies you have to pay a cost per click). This is also the reason why you may sometimes see the…