Digital Marketing & Advertising
When to Use Digital Marketing Campaigns
Digital marketing is one of the most important investments you can make within your business, and a healthy return on investment is crucial. Digital marketing refers to the practice of promoting products, services, or brands using digital channels and technologies. It encompasses various online marketing techniques and strategies aimed at reaching and engaging a target audience through…
Digital Marketing Easy And Effective For Holiday Advertising
Using digital marketing to your advantage during the holidays is more valuable than ever. Nothing creates a sense of urgency in potential buyers quite like the Christmas season, and if you have been selling online for a while, you already know that holiday sales can make or break your bottom line, no matter what kind…
Digital Marketing Fall Campaign Prep Time Is Now
Fall digital marketing campaigns can have a major impact on your crucial 4th quarter sales. Now is the time to prepare campaigns that will lead up to and support sales conversions through Black Friday and into the crucial winter holiday season. We have compiled a few ideas to help you get started. Help your…
Is Digital Advertising A Money Pit?
Digital advertising has come a long way in the past decade, but are all of the advancements all they are cracked up to be? Apparently not, if author Tim Hwang is to be believed. Google and Facebook have made big claims about the value of their microtargeted behavioral ads, but according to Hwang…
Digital Marketing Costs: Outsourced Management Vs In-House Staff
Digital marketing is one of the most important investments you can make in your business, and a healthy return on investment is crucial. Modern marketing is a complex field with a wide range of tools, techniques, and platforms requiring different skills and expertise. The decision of whether to hire a marketing agency or full-time…
Digital Marketing: DOOH (Digital Out Of Home)
Digital marketing has made personalized advertising outside of the home possible in ways we could only dream of in the past. Digital Out of Home (DOOH) marketing is the newest platform with truly impressive statistics. OOH Vs DOOH OOH (Out of Home) advertising is the traditional outdoor advertisement format of a static image displayed in…
Digital Marketing: CPM Is More Cost-Effective
In digital marketing, CPM refers to cost-per-thousand impressions (also known as ad views.) It is important to make the distinction between impressions and clicks; an impression is any time the content is shown to someone. Pay-per-click is a different pricing model where you are only charged if your ad is clicked on, and applies primarily…
Digital Advertising Accesses Your Target Market
Digital advertising is more effective than ever for putting your products or services in front of your target market. According to Nielsen’s Guage, streaming media recently set a new weekly record. Americans spent 183 billion minutes on streaming platforms over the week of Christmas. That all-time high translates to 33% of the total TV viewing…
How Digital Marketing Works And Why You Need It
Digital marketing, like traditional marketing, is the promotion of products or brands, but the marketing message is distributed using one or more forms of electronic media. The most important difference to your business between digital marketing and traditional marketing is not in the delivery mechanism. The difference is in the nearly real-time ability to…
Digital Advertising For Brand Awareness
Digital advertising, the promotion of products or brands using one or more forms of electronic media, is essential to building brand awareness in today’s world. With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead. Digital media is an ever-growing source of entertainment, news, shopping and social interaction,…