Digital Marketing & Advertising

Planning your fall digital marketing campaigns now will ensure that you reach your target audience in time for holiday sales.

Digital Marketing Fall Campaign Prep Time Is Now

Fall digital marketing campaigns can have a major impact on your crucial 4th quarter sales. Now is the time to prepare campaigns that will lead up to and support sales conversions through Black Friday and into the crucial winter holiday season. We have compiled a few ideas to help you get started.   Help your…

At the heart of the problem is the growing pile of research showing that the ROI on digital advertising is frequently negative.

Is Digital Advertising A Money Pit?

  Digital advertising has come a long way in the past decade, but are all of the advancements all they are cracked up to be? Apparently not, if author Tim Hwang is to be believed.   Google and Facebook have made big claims about the value of their microtargeted behavioral ads, but according to Hwang…

Digital marketing is one of the most important investments you can make in your business, and a healthy return on investment is crucial.

Digital Marketing Costs: Outsourced Management Vs In-House Staff

  Digital marketing is one of the most important investments you can make in your business, and a healthy return on investment is crucial. Modern marketing is a complex field with a wide range of tools, techniques, and platforms requiring different skills and expertise. The decision of whether to hire a marketing agency or full-time…

Digital marketing has made personalized advertising outside of the home possible in ways we could only dream of in the past.

Digital Marketing: DOOH (Digital Out Of Home)

Digital marketing has made personalized advertising outside of the home possible in ways we could only dream of in the past. Digital Out of Home (DOOH) marketing is the newest platform with truly impressive statistics. OOH Vs DOOH OOH (Out of Home) advertising is the traditional outdoor advertisement format of a static image displayed in…

Most companies require a minimum spend amount, but depending on keywords, platforms, and locations, you could pay as little as $2 for 1000 views of your ad utilizing CPM for digital marketing.

Digital Marketing: CPM Is More Cost-Effective

In digital marketing, CPM refers to cost-per-thousand impressions (also known as ad views.) It is important to make the distinction between impressions and clicks; an impression is any time the content is shown to someone. Pay-per-click is a different pricing model where you are only charged if your ad is clicked on, and applies primarily…

Digital advertising is more effective than ever for putting your products or services in front of your target market.

Digital Advertising Accesses Your Target Market

Digital advertising is more effective than ever for putting your products or services in front of your target market. According to Nielsen’s Guage, streaming media recently set a new weekly record. Americans spent 183 billion minutes on streaming platforms over the week of Christmas. That all-time high translates to 33% of the total TV viewing…

Digital marketing, like traditional marketing, is the promotion of products or brands, but the marketing message is distributed using one or more forms of electronic media.

How Digital Marketing Works And Why You Need It

  Digital marketing, like traditional marketing, is the promotion of products or brands, but the marketing message is distributed using one or more forms of electronic media. The most important difference to your business between digital marketing and traditional marketing is not in the delivery mechanism. The difference is in the nearly real-time ability to…

Digital advertising, the promotion of products or brands using one or more forms of electronic media, is essential to building brand awareness in today’s world.

Digital Advertising For Brand Awareness

Digital advertising, the promotion of products or brands using one or more forms of electronic media, is essential to building brand awareness in today’s world. With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead. Digital media is an ever-growing source of entertainment, news, shopping and social interaction,…

Using digital advertising to reach people is more important than ever, as COVID-19 continues to present a unique challenge for businesses, and people are doing more online than ever.

Maximizing Digital Advertising During The Pandemic (And As We Recover And Rebuild)

Using digital advertising to reach people is more important than ever, as COVID-19 continues to present a unique challenge for businesses, and people are doing more online than ever. Even as multiple vaccines are rolling out, most consumers have yet to return to pre-pandemic purchasing habits, and likely never will. Digital advertising uses digital channels…

Digital advertising becomes more crucial to the success of your business every year.

Digital Advertising Trends For 2021

Digital advertising becomes more crucial to the success of your business every year. In this blog we will briefly discuss four trends that we believe will be most important for our clients in 2021. Values Marketing Inclusivity, diversity, and environmentalism are important themes not just in the headlines, but in marketing. According to Accenture, 41%…