Email Marketing

Email marketing has come a long way in the last few years. It has become one of the most profitable direct marketing channel, capable of generating a larger response rate than any other digital medium. Given its potential ROI, failing to include email marketing in your digital marketing strategy would be unwise.

Email is a staple in our daily lives. We use emails to communicate, receive information, get invited to events, schedule meetings, remind us of tasks, confirm orders, distribute files, and the list goes on. Emails are an essential part of business and the easiest way to reach your target consumer.

Email marketing campaigns are used to inform your target audience about your business, products, and services. No matter what your goal (drive sales, increase customer loyalty, direct traffic to your website, or communicate important information) the email delivers directly into a contact’s email inbox. You have a unique opportunity to generate a response, obtain data, and be more impactful than in any other digital platform.

Because the transaction is digital, you have access to data about how your campaign performed. You can see who opened the email, who clicked the links, what links were most effective, who deleted or opted out, which emails were bad/inactive, and all of the data helps you improve your future email campaigns. Unlike any other marketing call-to-action, email marketing is the most affordable way to reach a very specific group and see exactly how they respond.