Digital Advertising
Digital advertising does not have to be a big mystery and you should not feel like a salesman dazzled you with smoke and mirrors only to sell you a fix-all elixir. There is no room for buyer’s remorse when we are focused on ROI.
REAL Moxie Digital Advertising Solutions
No two companies are the same, even in the same industry. Consider companies like Ford and Dodge, Budweiser and Coors, Kellogg and Kashi – they share the same industry; however, the digital advertising they choose is uniquely designed to fit their message and intended audience.
REAL Moxie is a full-service marketing agency dedicated to creating solutions. We are not limited to specific industries or professions. No cookie-cutter, one-size-fits-all solutions! Since the goal of digital advertising is to spread the word about your products and service, we produce customized strategies that align with your unique business goals.
REAL Moxie Digital Advertising Solutions
Like traditional advertising, digital advertising helps tell the story of your brand; however, digital ads are everywhere online, far surpassing the limits of TV, radio, or newspaper. You can now reach a larger audience by targeting your ads to display on the platforms they use. Your message can be sent by text, with multiple images that tell a story, contain a short informative video, and so much more.
A strong digital advertising strategy utilizes a combination of platforms to deliver your message to a broader audience. Specifically, people who need you but may not know you exist. Instead of waiting for them to search for you or hoping they see your ad on TV at 6:22 a.m., digital ads suggest your products and services to your consumer “type” as they conduct their online life.
How Digital Advertising Works
Traditional vs Digital
Real Estate Agent Targeting:
- Single Individuals
- 25-40
- Income $80K+
- Interested in buying a home priced between $175K – $225K
Traditional Approach
The agent places an ad in a local home-centric Magazine. Only subscribers to that magazine see the ad and only a small percentage of them may be currently interested in buying a house. The ad allows only a limited amount of space and there is no way to ensure that the target demographic is going to see the ad.
Digital Approach
After partnering with REAL Moxie, who researches the online habits of the specific demographic, and setting a budget a digital advertising campaign is created to run for 2 months. Display ads are set to run on websites (home loans, DIY, furniture, home repair, home & garden, …) and on social media targeting audience based on online behavior (people who search home loans, moving companies, packing boxes…). Ads include images and are clickable directly to agent’s website, allowing for consumer to take immediate action.