Digital Advertising

Digital advertising does not have to be a big mystery and you should not feel like a salesman dazzled you with smoke and mirrors only to sell you a fix-all elixir. There is no room for buyer’s remorse when we are focused on ROI.

Simply put - digital advertising uses digital channels (social media, mobile applications, email, web applications, search engines, websites, or any new digital technology platform yet to be invented) to show your target audience information about your products and services. So, when we say digital advertising, we are referring to the campaigns and the digital platforms/channels they leverage. 

REAL Moxie Digital Advertising Solutions

No two companies are the same, even in the same industry. Consider companies like Ford and Dodge, Budweiser and Coors, Kellogg and Kashi – they share the same industry; however, the digital advertising they choose is uniquely designed to fit their message and intended audience.  

REAL Moxie is a full-service marketing agency dedicated to creating solutions. We are not limited to specific industries or professions.  No cookie-cutter, one-size-fits-all solutions! Since the goal of digital advertising is to spread the word about your products and service, we produce customized strategies that align with your unique business goals. 

We are your marketing partner. Our focus is on client relationships and getting results. We work with you to understand your goals, what you offer, and your target market. Then we develop a cross-media, digital advertising strategy to fit the online digital behavior of your consumer.

REAL Moxie Digital Advertising Solutions

Like traditional advertising, digital advertising helps tell the story of your brand; however, digital ads are everywhere online, far surpassing the limits of TV, radio, or newspaper. You can now reach a larger audience by targeting your ads to display on the platforms they use. Your message can be sent by text, with multiple images that tell a story, contain a short informative video, and so much more.

A strong digital advertising strategy utilizes a combination of platforms to deliver your message to a broader audience. Specifically, people who need you but may not know you exist. Instead of waiting for them to search for you or hoping they see your ad on TV at 6:22 a.m., digital ads suggest your products and services to your consumer “type” as they conduct their online life. 

To find out more about how digital advertising could work for your business growth, contact us

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Main: 816-348-3769
Sales: 816-348-3739

Benefits of TV, Radio, and Print Advertising

June 19, 2024

In the digital age you may wonder if TV, radio, and print advertising are still relevant. The answer is absolutely! TV, radio and print advertising are far from being the worst way to spread your business’ name. It’s one of the best with all the options available today! The benefits of TV, radio, and print advertising are…

How Digital Advertising Works

Traditional vs Digital

Real Estate Agent Targeting:

  • Single Individuals
  • 25-40
  • Income $80K+
  • Interested in buying a home priced between $175K – $225K
REAL Moxie SEO Digital Advertising real estate comparison

Traditional Approach

The agent places an ad in a local home-centric Magazine. Only subscribers to that magazine see the ad and only a small percentage of them may be currently interested in buying a house. The ad allows only a limited amount of space and there is no way to ensure that the target demographic is going to see the ad.

Digital Approach

After partnering with REAL Moxie, who researches the online habits of the specific demographic, and setting a budget a digital advertising campaign is created to run for 2 months. Display ads are set to run on websites (home loans, DIY, furniture, home repair, home & garden, …) and on social media targeting audience based on online behavior (people who search home loans, moving companies, packing boxes…). Ads include images and are clickable directly to agent’s website, allowing for consumer to take immediate action.