Digital Marketing Costs: Outsourced Management Vs In-House Staff
Digital marketing is one of the most important investments you can make in your business, and a healthy return on investment is crucial. Modern marketing is a complex field with a wide range of tools, techniques, and platforms requiring different skills and expertise. The decision of whether to hire a marketing agency or full-time staff can have a huge effect on your bottom line.
A lot of work goes into an effective marketing plan, and experience counts. Even a minimal marketing strategy requires steps such as:
- Establishing your audience
- Targeted branding
- Choosing platforms
- Graphic design and collateral creation
- Creating a website built for attraction and conversions
- Website SEO
- Cultivating authoritative links to the website
- Website promotion
- Creating social media profiles
- Establishing brand presence
- Planning and creating content
- Creating ads for paid platforms
- Managing ad spend
- Tracking and analytics
*IF* you can find a single hire that can handle all of this for your company (good luck), it’s going to cost you. According to Payscale.com, the average base salary for a Digital Marketing Manager is $69,280/year. Additionally, professional employees in the U.S. cost their employers nearly $3 in supplemental pay/benefits for every hour worked. (https://www.bls.gov/news.release/pdf/ecec.pdf)
That puts you right around $75k/year, and that’s without factoring in onboarding and overhead costs like time interviewing several rounds of candidates, training time from other employees, office space and furniture, equipment, continuing education, etc… And after all that, they could leave the company at any time.
Hiring a marketing agency takes away all of that overhead and risk. Companies can also access higher quality talent than they might ordinarily be able to attract into an in-house department. A professional marketing agency gives you an entire team dedicated to your website, your email list, your newsletter, your social media, and your advertising strategy at a fraction of the cost of a single employee.
Handing your marketing over to a team of professionals like those at REAL Moxie doesn’t just take a ton of work off your plate. It also gives you expertise and ad pricing and placement options that may not be accessible to you on your own. We do the research and negotiate the best rates so you can get the best ROI possible and still remain focused on your business.
There’s a good reason REAL Moxie, LLC has been in business since 2006 – we believe in providing unique, tailor-made solutions for our clients because our client’s needs are unique. We are experienced, real people working hard for you. We know how to improve business flow and function and make both traditional and digital marketing less confusing and more manageable.
Your advertising investment needs to get results! REAL Moxie manages your organization’s marketing presence, so you can manage your business. We create strategies that are well researched and target delivery channels based on your industry and target market group. We act as your company’s marketing team and manage all your marketing needs.
For more information about digital marketing and to schedule your FREE consultation, contact REAL Moxie, LLC today.