Blogging & Content Writing
Since 2013, blogging and content writing have become increasingly vital components of SEO. Google has consistently improved its algorithms to rank websites properly against end user search words. Gone are the days when content doesn’t matter, and blogging was more of a personal essay forum. Now your website content must follow certain SEO requirements and blogging is your best way to prove your relevance and visibility.
Content writing and blogging, with SEO in mind, serves to improve your website’s visibility, ranking and conversions. When potential customers type in their search words, the search engines algorithms scan the web looking for sites with content – not graphics – that match those terms. Your website becomes visible when your content writing uses keywords effectively and your blogging applies the rules of SEO that creates a “trusted source” online.
There’s Good Blogging & Content Writing – and Then There’s BETTER!
No matter how great your product or service is, without properly marketing your message, your business will fail. Now more than ever, the content on your website and how you distribute your message online is critical to your business’ bottom line. Your messaging must be engaging for your target audience AND align with search engine criteria.
Although content writing and blogging are vital components of your business’ SEO, you don’t have to be a good writer. REAL Moxie provides you with writers with the skill and expertise to handle your SEO needs. We constantly monitor emerging trends in technology and search criteria to make sure you and your business offerings are being marketed in the most effective way. We track the search words your prospects are using, incorporate those terms into your website content, generate links to your content to internal/external sources, and adjust to improve your website’s ranking and visibility.
Our expert writers do the research and work with you to consistently produce and distribute content, so your audience and search engines see you as a credible source in your industry. We take content writing and blogging off your plate so you can stay focused on what you do best.
It’s no secret that SEO, or search engine optimization, is critical to success in many industries in this day and age, but exactly what it is and what you should be doing to make it work is far less widely understood. This is largely because keeping up with the complexities of and frequent changes to…
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Blogging & Content Writing
Understanding The Difference
Content Writing addresses your message to the world about who you are and what you offer. Each piece of content about your business should match the platform, audience, and remain consistent with your brand.
- Website pages
- Marketing collateral
- Ad scripts
- Call to Action and value statements
*Benefits: increases brand awareness and persuades your audience to take action
Blogging establishes you as an expert in your field, both with your audience and with search engines. It allows you to use search words and generate website traffic with content that educates or entertains.
- Select 6-8 key search words
- Post blogs consistently on your website
- Link content to other blogs and website pages
- Post minimum of 2 blogs per month
- Use key search words properly within content
- Provide detailed information (300-500 words)
- Distribute blog post url on social platforms
- Use tags, alt titles, meta descriptions on content and images
*Benefits: Blogging generates traffic to and within your website, search engines see traffic as relevance against keywords, website ranking increases, and you become a “source” for information in your industry.