small business marketing
AEO (Answer Engine Optimization): Voice Search & Zero-Click Searches in 2026
AEO has become a critical part of digital marketing as consumers increasingly rely on AI assistants, voice search, and answer engines to find information. Instead of clicking through multiple websites, users now ask a question and receive an immediate response. As a result, businesses must adapt their SEO strategies to ensure their content becomes the…
SEO Blogging for Small Businesses in the Kansas City Market
SEO is one of the most powerful tools small businesses in Kansas City can use to stand out in a competitive local market. With a thoughtful blogging strategy and support from experts like REAL Moxie, businesses can increase visibility, attract qualified leads, and build long-term credibility. Why Blogging Matters for Local SEO Blogging is more…
Business Marketing – How Tariffs Are Affecting Marketing
Business marketing is changing with the addition of tariffs. Tariffs and trade policy shifts aren’t just headlines, they’re having real impacts on how businesses operate, price products, and market to customers. As costs rise due to import taxes on goods and materials, companies, especially small and local businesses—are being forced to adapt quickly. Let’s dive…
Business Marketing – All You Need to Know
Business marketing is not a task to take lightly – it’s essential for your business to succeed. Modern business marketing planning is a complex field with a wide range of tools, techniques, and platforms requiring different skills and expertise. Though some business owners are hesitant to spend the money for professional marketing, not doing so…
TV and Radio Advertising is NOT Dead – it is Evolved!
You have probably heard the rumors that TV and Radio advertising is dead. It is true that this type of advertising has changed in the last few years, but it is far from dead. Streaming platforms, podcasts, and social videos present more viewing and listening options, which has expanded the ways businesses get their marketing…
Is Digital Advertising A Money Pit?
Digital advertising has come a long way in the past decade, but are all of the advancements all they are cracked up to be? Apparently not, if author Tim Hwang is to be believed. Google and Facebook have made big claims about the value of their microtargeted behavioral ads, but according to Hwang…
Digital Marketing Costs: Outsourced Management Vs In-House Staff
Digital marketing is one of the most important investments you can make in your business, and a healthy return on investment is crucial. Modern marketing is a complex field with a wide range of tools, techniques, and platforms requiring different skills and expertise. The decision of whether to hire a marketing agency or full-time…
Digital Advertising Accesses Your Target Market
Digital advertising is more effective than ever for putting your products or services in front of your target market. According to Nielsen’s Guage, streaming media recently set a new weekly record. Americans spent 183 billion minutes on streaming platforms over the week of Christmas. That all-time high translates to 33% of the total TV viewing…
Small Business Blogging For The Holidays
Small business blogging can help you maximize your holiday sales and attract new customers to your store. If you have been selling online for a while, you already know that holiday sales can make or break your bottom line, no matter what kind of products or services you sell. In this post, we will…
Business Marketing Planning For 2022: The Time Is Now
If you’re still sleeping on your business marketing planning for 2022, it’s time to wake up. You still have some time to reach your marketing goals for this year, but you really need to be looking forward if you don’t want to be left behind. And if you’re thinking you can do all of the…