Digital Advertising Accesses Your Target Market
Digital advertising is more effective than ever for putting your products or services in front of your target market. According to Nielsen’s Guage, streaming media recently set a new weekly record. Americans spent 183 billion minutes on streaming platforms over the week of Christmas. That all-time high translates to 33% of the total TV viewing share during that week.
These statistics make clear the importance of digital media in your company’s marketing campaigns. Digital media is an ever-growing source of entertainment, news, shopping, and social interaction that allows you to reach your ideal customers wherever they happen to be. Digital advertising is essential in today’s world. With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead.
Effective Digital Marketing Strategy
A strong digital marketing strategy utilizes a combination of platforms to deliver your message to your target market. Specifically, people who need you but may not know you exist. Instead of waiting for them to search for you or hoping they happen to catch your radio ad or pick up the right newspaper, digital ads suggest your products and services to your consumer demographic as they go about their daily online and streaming activities. When new customers are not walking through your door, you have to meet them where they are.
The most important difference to your business between digital and traditional marketing is not in the delivery mechanism but the nearly real-time ability to analyze marketing campaigns and understand what is working and what isn’t. This allows your campaigns to be continuously monitored, measured, and adjusted to get the best possible results.
REAL Moxie Knows Digital Advertising
REAL Moxie is a full-service marketing agency dedicated to creating solutions. We are not limited to specific industries or professions, and we do not use cookie-cutter, one-size-fits-all solutions. Since the goal of advertising is to spread the word about your products and service, we produce customized strategies that align with your unique business goals. We work with you to understand your goals, what you offer, and your target market. Then we develop a cross-media, digital advertising strategy to fit the online digital behavior of your consumer.
Your digital strategy should be seamlessly managed by professionals who understand the digital arena as well as the traditional. REAL Moxie, LLC has been serving the small business community as an outsourced marketing firm since 2006. We manage your organization’s marketing presence, so you can manage your business.
REAL Moxie creates strategies that are well researched and targets delivery channels based on your industry and target market group. We act as your company’s marketing team and manage all your marketing needs, including quality blogs and content, advertisement creation, keyword strategy, website optimization/SEO, social media management, and more.
To learn more about your digital marketing options with REAL Moxie, call 816-348-3769 or click here to schedule your FREE consultation.