SEO Management Scare Tactics: Don’t Buy The BS!

 

SEO management is a quickly growing industry and where there is money, there are scammers. Have you gotten emails and phone calls trying to tell you that you aren’t ranking in search results or that your site is at risk of being hacked? Lies. Or at least bad sales tactics.

 

 

SEO Scams And Black Hat Providers

 

A common SEO scam is telling you that your business is not ranking for a keyword. It’s believable because they are telling the truth… sort of. The trick is that they choose a keyword that gets very few searches in a month and it would not even be worth your time to rank in it! It is important, therefore, to know what keywords you *should* be trying to rank for. The best way to figure that out is by using Google Analytics or hiring SEO experts like REAL Moxie.

 

Another frequently used sales tactic is sending emails or direct messages that attempt to scare website managers into buying an SEO management package by suggesting that their site is at risk. They may say they have found pages without metadata or that return errors, images without ALT text, broken links, or loading issues.

 

All of those problems really can hurt your SERP, so it is crucial to fix them if they actually exist. But these messages are frequently used by shady providers who may not have even looked at your website, much less performed a comprehensive SEO evaluation. At REAL Moxie, we recommend that you run a full SEO report *before* you discuss your status and needs with anyone. We can provide you with a FREE report right away!

 

A provider who claims they can improve your ranking quickly probably uses black hat SEO to do it. Black hat techniques such as cloaking, purchasing links, and keyword stuffing violate search engines’ rules and will lead them to demote your website. A black hat provider may be able to get you to the top of the results page briefly, but the bots will catch up before long and it could permanently take away your ability to generate organic traffic. You need an SEO company that is honest with you and sets realistic, measurable goals.

 

SEO companies that claim to have won awards you’ve never heard of or that rank high on search results for “best SEO” are often more concerned with their own SERP than yours. They are frequently using paid, automated bots, and/or black hat methods to achieve a top ranking. That makes them appear at the top in a search but it doesn’t prove they are capable of producing sustainable ranking results for your business.  

 

SEO Management That Works For You

 

There are three major platforms that are critical to your SEO success: your website, your blog, and your social media. Every business is different, however. You may need an overhaul on your website, but already have a great blog and social media presence. Maybe your website is excellent, but you just aren’t getting any traction on search results. You need an SEO provider that understands what you need so you don’t pay for anything you don’t.

 

REAL Moxie offers a free 1-hour consultation including an SEO report that evaluates these factors and many more. We use this information to recommend improvements to your website design, content, and social media whether you decide to work with us or not. 

 

For more information about SEO management and to schedule your FREE consultation, contact REAL Moxie, LLC today.