Kansas City SEO: Should You Hire An SEO Company Or A Freelancer?
Kansas City SEO is crucial to running a successful business in the modern world – you know that already. But when it comes to creating and executing an SEO strategy, are you better off hiring an SEO company or a freelancer? The answer depends on the size of your organization and your priorities, but it may surprise you.
Freelance SEO Services
The main reason companies hire freelance SEO experts over an agency is to get optimized as quickly and cheaply as possible. Freelancers will often work on a project-to-project basis without an ongoing contract, so they are likely to have few clients to divide their attention and that one-time charge looks appealing for a budget’s bottom line.
It is important to remember, however, that Kansas City SEO is not a one-and-done job. Every time you add or edit a page or Google’s algorithm is updated, your SEO needs to be updated as well. A freelancer’s hourly rate can add up fast. They are also all alone on your project, so if they have an emergency and can’t finish the job, you’re left high and dry.
Freelancers may also be more willing than an SEO company to use gray-hat techniques for faster results. This is definitely a buyer-beware situation, though. Any boost in SERP you get from these methods will be temporary, and you could very well end up not ranking at all if Google penalizes your site. There are definitely skilled and reputable freelancers that know better out there, but finding and retaining them can be difficult.
An SEO Company
Hiring an agency to provide SEO services has a few advantages over freelancers, and may not be as expensive as you think. An SEO company employs a number of experts that all contribute their individual skills and expertise to SEO strategy and execution for your business. That also means that there is no interruption to services if someone has an emergency or quits.
Agencies typically offer a wider range of services than freelancers, and often with package pricing that significantly reduces your cost. An SEO company can seamlessly integrate your SEO with upgraded website design, social media management, and digital, TV, and radio advertising. This sort of comprehensive service ensures consistent branding and provides a more complete analysis of your ROI.
The Right Choice For Kansas City SEO
If you’re just looking for a quick and dirty boost in ranking, or you rarely add to or edit your website, a freelancer is probably your most economical option. For most small businesses, however, an SEO company like REAL Moxie will give you the best bang for your buck.
There’s a good reason REAL Moxie, LLC has been in business since 2006 – we believe in providing unique, tailor-made solutions for our clients because our client’s needs are unique. We are experienced, real people working hard for you. We know Kansas City SEO, and we make both traditional and digital marketing less confusing and more manageable.
Your SEO investment needs to get results! REAL Moxie manages your organization’s marketing presence, so you can manage your business. We create strategies that are well researched and target delivery channels based on your industry and target market group. We act as your company’s marketing team and manage all your marketing needs.
Contact REAL Moxie, LLC to schedule your FREE consultation today!