Content Marketing Makes SEO Work
Content marketing is the creation and sharing of relevant and informative blogs, infographics, videos, podcasts, and other media to attract, engage, and retain a clearly defined audience. This strategy establishes your company as an expert in your industry, promotes awareness of your brand, and keeps your products or services in mind when your audience needs them.
The simple fact is that search engines heavily favor businesses that consistently publish quality relevant content. If all your marketing does is pitch what you’re selling, your competitors who provide useful content that helps their potential customers solve their problems have a serious SEO advantage.
What Creates Value In Content?
The key difference between traditional marketing and content marketing is the value the marketing material itself has to the potential customer. Traditional marketing informs only of what you are selling, and why one might want or need it (when it’s done well.) That is of little or no value to anyone who is not looking to immediately purchase your product or service.
Content marketing, on the other hand, gives your prospective customers information that is valuable to them right now even if they aren’t shopping at the moment. It can make your business a resource for potential customers, increasing traffic to your website and keeping your audience informed. The critical factor here is quality — if your audience doesn’t actively want to consume your content, it is useless.
REAL Moxie Knows Quality Content Marketing
Now more than ever, the content on your website and how you distribute your message online are critical to your business’s bottom line. Your messaging must be engaging for your target audience while also meeting ever-changing search engine criteria.
Although content writing and blogging are vital components of your business’s SEO, you don’t have to be a good writer. REAL Moxie’s writers have the skill and expertise to create compelling content that raises your search engine ranking position (SERP) and provides value to your target audience.
We are always monitoring emerging trends in technology and search criteria to make sure you and your business offerings are being marketed in the most effective way possible. We track the search words your prospects are using, incorporate those terms into your website content, generate links to your content to internal/external sources, and adjust to improve your website’s ranking and visibility.
Our expert writers do the research and work with you to consistently produce and distribute quality content that positions you as a credible source in your industry. We take content writing and blogging off your plate so you can stay focused on what you do best — running your business.
For more information or to schedule your FREE consultation, contact REAL Moxie, LLC today.