SEO Services Are First Step To Successful Marketing

Professional SEO services are often the difference between a marketing strategy that succeeds and one that wastes your precious budget.

Professional SEO services are often the difference between a marketing strategy that succeeds and one that wastes your precious budget. Imagine that you sell the most comfortable beds in Kansas City. You need to get customers in the door, so you decide to spend your whole marketing budget on radio, TV, print, and digital advertising. What happens in between a potential customer encountering your ads and making a purchase?

Purchases Start With Search Engines

Even when the purchase is made inside a brick-and-mortar store, 80% of major purchases begin online. And 68% of online shopping starts with a search engine. So all that advertising will go largely to waste if you don’t show up in the first few organic search results. 

Would-be customers that remember your name perfectly might find you without a problem, but do you perfectly recall the name of every company you hear or see an ad for? Probably not. Most people use keywords on search engines to find what they’re looking for. This is why SEO services should be the first step in your marketing plan.

Elements of SEO Services

There are three major elements that are critical to your SEO success: your website, your blog, and your social media.

I. Website

Search engines look at many aspects of your website to determine whether it is a relevant and reliable resource that they want to appear high in search results. Up-to-date information and keyword-rich pages, page loading speed, mobile responsiveness, and poor user experience are among the most crucial.

REAL Moxie offers a free, no-obligation SEO report that evaluates these factors and many more. We use this information to recommend improvements to your website design, whether you decide to work with us or not.

II. Blog

Every optimized blog you post adds an indexed page with relevant keywords to your website, which will drive traffic from search engines. By using targeted keywords in useful, informative posts, SEO services increase your search engine ranking and bring potential customers looking for a product or service you provide to your website. Blogs that are infrequently updated, contain little relevant information, or have poor keyword usage will harm search engine rankings more than they help them. 

Learning and practicing effective techniques can be time-consuming and difficult when you’re trying to run a small business. REAL Moxie understands this, and our dedicated expert bloggers are here to help. We do the research, the writing, and the distribution to help maximize your SEO potential so you can focus on the work that makes your company great.

III. Social Media

Social media is often underestimated as an SEO tool. Lots of businesses run ads on social media, and many even have accounts, but the majority are infrequently used and lack current information. Google uses what are called social signals to determine which websites are active, giving them a higher ranking, and which are stagnant. 

The more that you post on your social accounts, the better your website will rank. Social Media Management from REAL Moxie can handle all of that for you, generating more traffic and increasing your rankings.

REAL Moxie SEO Services

Effective SEO is such a challenge for most small businesses for one simple reason: the learning, planning, updates, writing, and editing involved in each of the three elements all take a great deal of time and effort. The skilled professionals at REAL Moxie take all of that off your plate so you can focus on running your business. For more information or to schedule your FREE consultation, contact REAL Moxie, LLC today.

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