REAL Moxie Social Media Management Integrates With SEO Strategy

REAL Moxie social media management leverages the power of social media in your SEO strategy.

 

REAL Moxie social media management leverages the power of social media in your SEO strategy. Although posts on various social media platforms are not a direct SEO ranking factor, your shares, comments, and likes on those posts do create social signals that Google and other search engines use to determine your authority. When you use social media to generate traffic to your website, search engines take notice and your business becomes easier to find online. 

 

How Social Media Management Integrates With SEO

In a nutshell, social media works with SEO to increase visibility, improve traffic, and generate backlinks like this:

  • You publish informative, useful content that has value to your ideal customer and distribute it on social media.
  • Your audience shares and links back to your content on social media.
  • Your social media profiles gain followers and your website receives additional traffic.
  • A community grows organically around your brand.
  • Your brand reputation is reinforced through frequently posted authoritative content and consistent interactions on social media.
  • Search engines index your pages sooner and your website higher in ranking.

 

When lots of people share your content on social media, it indicates to search engines that your content is useful to your target market. Your blog posts, videos, infographics, and other content must be engaging to achieve this because posts that do not receive likes, comments, and/or shares will not help your SEO.

 

Your content must offer information to your target customer that is useful. So much so that it keeps them coming back to your website and amplifying your message by sharing the content on social media. Frequency, consistency, and interactions are the keys to REAL Moxie Social Media Management results.

 

REAL Moxie Social Media Management (SMM) Strategy

Your social media strategy should be tailored to your business and include the six key steps of every successful SMM strategy:

  1. Identify Goals – Pinpoint your business goals and how best to use social media to reach them.
  2. Define Objectives – Your marketing objectives are the specific criteria that determine whether your strategy is successful or not. If your goals are to generate sales and increase brand awareness, this would be the percentage increase in sales and the number of followers you want to hit. Use the S-M-A-R-T approach: Your objectives should be specific, measurable, achievable, relevant, and time-bound.
  3. Identify Your Ideal Customer –  Defining your target audience’s age, occupation, income, interests, habits, likes, dislikes, problems, obstacles, motivations and objections allows you to narrow your focus and only spend your marketing dollars on people that are actually likely to purchase your product or service.
  4. Research The Competition – Competition research is critical for understanding not only what your competitors are up to, but what sorts of tactics are or are not working for them. You should look into which platforms they are using, how often they post and at what time of day, the type of content and in what context they are posting, and how much engagement those posts are getting.
  5. Decide On Platforms – Creating accounts on every social media platform is probably a waste of time and resources unless you already have a great deal of brand awareness and your primary goal is simply retaining customers. Figure out which two or three social networks your ideal customer is using, and go there.
  6. Define Your Content Strategy – A successful social media strategy consists of three primary parts: type of content, time of posts, and frequency of posts. These elements will be determined by your target audience and competition research, as well as resources like Facebook Insights.

 

For more information about REAL Moxie Social Media Management and SEO services, call 816-348-3769 or click here to schedule a FREE consultation.