How Digital Marketing Works And Why You Need It
Digital marketing, like traditional marketing, is the promotion of products or brands, but the marketing message is distributed using one or more forms of electronic media. The most important difference to your business between digital marketing and traditional marketing is not in the delivery mechanism. The difference is in the nearly real-time ability to analyze marketing campaigns and understand what is working and what isn’t.
Digital media is vital to a business. Consumers want access to information at any time and in any place. Digital media is an ever-growing source of entertainment, news, shopping, and social interaction. Consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. It is important that your company’s marketing campaigns include digital media. Failure to research your industry, set goals, and design business and marketing strategies tailored for your audience can hurt your bottom line.
Digital advertising is essential in today’s world. With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead. Your campaign strategies and platforms, digital or traditional, should increase your visibility and engage with your target audience while being continuously be monitored, measured, and adjusted to get the best possible results.
A strong digital marketing strategy utilizes a combination of platforms to deliver your message to a broader audience. Specifically, people who need you but may not know you exist. Instead of waiting for them to search for you or hoping they happen to catch your TV ad or pick up the right newspaper, digital ads suggest your products and services to your consumer demographic as they conduct their online life.
Your digital strategy should be seamlessly managed by individuals who understand the digital arena as well as the traditional. Look for marketing people that understand the subtle language of the digital consumer and never conflate an ability to use Facebook with the skills necessary to build solid digital marketing strategies.
REAL Moxie, LLC has been serving the small business community as an outsourced marketing firm since 2006. REAL Moxie manages your organization’s marketing presence, so you can manage your business. We create strategies that are well researched and target delivery channels based on your industry and target market group. We act as your company’s marketing team and manage all your marketing needs, including:
- Quality content like blogs and ad copy
- Advertisement creation
- Keyword strategy
- Website optimization/SEO
- Social media management
To learn more about your digital marketing options with REAL Moxie, call 816-348-3769 or click here to schedule your FREE consultation.