Digital Advertising For Brand Awareness
Digital advertising, the promotion of products or brands using one or more forms of electronic media, is essential to building brand awareness in today’s world. With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well.
It is important that your company’s marketing campaigns include digital advertising. Failure to research, set goals, and design business and marketing strategies tailored for your audience can seriously hurt your bottom line regardless of your industry.
Professional services such as financial planners, accountants, IT consultants, medical and healthcare practices, and real estate agents, among others, usually need to target digital advertising based on their location. Home repair and renovation services, pet services, and restaurants should focus on local targeting as well. If your company serves the Kansas City area, showing ads to people in Alaska is unlikely to bring you any useful leads.
Online vendors, multi location businesses, and services that travel nationally have different targeting needs from those that serve a specific area. Online businesses without brick and mortar storefronts in particular live or die by digital marketing, and targeting the demographics most likely to be repeat customers is critical. 500 visitors to your site in a day is worthless if none of them make a purchase because they were looking for cookware and you only sell clothing.
Your campaign strategies and platforms, digital or traditional, should always increase your visibility and engage with your target audience as well as being continuously monitored, measured and adjusted for optimal results.
When you’re a small business owner digital advertising can seem intimidating. REAL Moxie is a full-service marketing agency dedicated to creating solutions. We are not limited to specific industries or professions, and we do not use cookie-cutter, one-size-fits-all solutions. Since the goal of digital advertising is to spread the word about your products and service, we produce customized strategies that align with your unique business goals.
For more information about digital advertising and to schedule your FREE consultation, contact REAL Moxie, LLC today.