Social Media Management As COVID-19 Restrictions Lift
Social media management may not be the first thing on your mind as the pandemic restrictions are lifted and businesses reopen at full capacity, but it is something you should think about. Remember that regardless of whether purchases are made online or in person, 71% of consumers are likely to purchase an item based on social media referrals. (Forbes)
We’ve discussed before how the pandemic has made digital marketing critical and how social media management is a major component of that strategy, and it appears that trend will continue even after all restrictions have been lifted. The self-reported contribution of social media to overall company performance rose 24% between February 2020 and January 2021, and CMOs expect to continue shifting their marketing models to focus more on digital opportunities. (The CMO Survey)
Family members and close friends can impact brand affinity and our purchasing decisions. Word of mouth has always been one of the strongest avenues of marketing success, and social media has increased its power exponentially by allowing consumers to broadcast their purchasing preferences to everyone they know at once. It allows consumers to share information and make informed buying decisions, and many rely on it to do so.
Social media management is critical not only for direct connection with your customer base but for SEO (search engine optimization.) Having social media accounts that are seldom updated will lower your search engine rankings, costing you business. A strong presence with frequent interactions, however, increases brand recognition, online visibility, and traffic to your website, which increases your rankings, in turn bringing even more traffic.
Large corporations know this and typically have dedicated staff to handle their social media. Obviously, that is not practical for a small business, but neither is taking time away from running the business to learn how best to make social media work for you and manage it on a daily basis. At REAL Moxie, LLC, we have social media account managers who are experts in social media management and ready to help your small business.
Our social media account managers monitor emerging trends and are experienced researchers, bloggers, and social media professionals. They are proficient in social marketing strategies, relationship building, productive interactions, and reputation management. We get to know your business and your client’s social habits, and then work with you to develop social media management strategies to fit your business model and budget.