Is Blogging Necessary If I Have A Website?
Blogging is an excellent marketing tool that can help keep your web presence fresh and provide a more in-depth look into your business and the services it provides. Blogs can tell readers what’s new to your business, what is tried and true, and advance your presence on social media.
Blogging is a marketing channel that supports the growth of your business, much like social media, direct marketing, and email. The goal of blogging is to post information that is easy to read and useful enough to potential customers to keep them coming back. It is a great way to showcase what makes you different from your competitors and how much you value your customers. Blogging gives you an opportunity to discuss and instruct on matters relevant to your industry while also increasing your visibility and customer loyalty.
Every SEO-optimized blog you post adds an indexed page with relevant keywords to your website, which will drive traffic from search engines. By using targeted keywords in useful, informative posts, you increase your search engine ranking and bring in potential customers looking for a product or service you provide to your website.
Thoughtful content distribution is the key to increasing brand recognition, collecting followers and turning readers into customers. Content distribution is the process of publishing, sharing, and promoting your blog content. Simply publishing an optimized blog to your website is a form of content distribution that will help search engine rankings to some degree.
To really increase your visibility though, you need to share your published blog via other marketing channels such as social media and direct email. Sharing each blog post on multiple social media channels is free, easy, and gets your content in front of many more eyes. Email newsletters can give your subscribing customers a preview of your content and keep them coming back.
Using a blog as a key element of an online marketing and promotion initiative gives a chance to reach new customers, and to present a new business face to existing customers. The nature of social media, where a single customer can share an experience with their own network, presents opportunities to reach many more people.
Effective business blogging takes commitment and skill. Blogs that are infrequently updated, contain little relevant information, or have poor keyword usage will harm search engine rankings more than they help them. Learning and practicing effective techniques can be time-consuming and difficult when you’re trying to run a small business. REAL Moxie understands this, and our dedicated expert bloggers are here to help. We do the research, the writing, and the distribution to help maximize your potential so you can focus on the work that makes your company great.
For more information about blogging services from REAL Moxie, call 816-348-3769 or click here to schedule a FREE consultation.