Digital Advertising Trends For 2021

Digital advertising becomes more crucial to the success of your business every year. In this blog we will briefly discuss four trends that we believe will be most important for our clients in 2021.

Values Marketing

Inclusivity, diversity, and environmentalism are important themes not just in the headlines, but in marketing. According to Accenture, 41% of shoppers have moved their business away from retailers who do not reflect their values of inclusivity and diversity. Digital advertising this year must contain media and subject matters that include a variety of races, sexualities, religions, etc., as well as representation for people with physical and learning disabilities. By this we mean not only the content for your imagery and videos, but also what you talk about in blogs and social media.

Much like inclusivity, many potential customers are focused on environmentalism. 81% of consumers feel strongly that companies should help improve the environment. You don’t have to produce specifically green products to take advantage of this trend. Making the public aware of sustainable practices is enough.

Digital Advertising That Defeats Ad Blockers

Nearly 30% of internet users are expected to use ad blockers in 2021. This cuts off a primary traffic stream for many marketers. If your ads are being suppressed by ad blockers, the best strategy is to adapt. Shift your advertising budget to different types of campaigns that meet your customers where they are, like sponsored content or influencer marketing. Younger audiences respond much better to influencer marketing than display ads anyway, so unless you exclusively market to seniors, you should be making this shift already.

Image/Video SEO

Most are aware by now that Google lets you submit existing images for a search, but did you know you can also take original photos and search for context? These visual searches are becoming more popular, and SEO must adapt. To ensure you are capitalizing on visual searches in your digital advertising, there are a few rules you should follow:

• Always provide alt text for images.
• Your target SEO keywords should always be in the file name of your image.
• Create a dedicated image sitemap, or at least add images to your sitemap.
• Use the best quality images and videos available, including HD.

Local SEO

Local SEO can be even more powerful than broad SEO for local companies, because consumers searching for a specific type of business with their geographic location have greater intent to purchase. It is critical to feature local keywords and keyword strings prominently in your SEO strategy.

You also must be verified by Google to ensure your listings are up to date. Do this by signing up for Google My Business and either claiming your listing or creating a new one. This helps you rank higher in Google results as well as giving you a chance to offer additional information to consumers.

To learn more about digital advertising and how REAL Moxie can make it work for you, call 816-348-3769 or click here to schedule your FREE consultation.