Maximizing Digital Advertising During The Pandemic (And As We Recover And Rebuild)
Using digital advertising to reach people is more important than ever, as COVID-19 continues to present a unique challenge for businesses, and people are doing more online than ever. Even as multiple vaccines are rolling out, most consumers have yet to return to pre-pandemic purchasing habits, and likely never will.
Digital advertising uses digital channels such as social media, mobile applications, email, web applications, search engines, and websites to show your target audience information about your products and services. It has grown more and more critical to success over the past decade and has become an absolute necessity during the coronavirus crisis. Many people are still leaving their homes only when it is unavoidable, so they are working, socializing, and shopping almost entirely online. Digital marketing is currently the only way to reach many potential customers.
Like traditional advertising, digital advertising helps tell the story of your brand; however, digital ads are everywhere online, far surpassing the limits of TV, radio, or newspaper. You can now reach a larger audience by targeting your ads to display on the platforms they use. Your message can be sent by text, with multiple images that tell a story, contain a short informative video, and so much more.
A strong digital marketing strategy utilizes a combination of platforms to deliver your message to a broader audience. Specifically, people who need you but may not know you exist. Instead of waiting for them to search for you or hoping they happen to catch your TV ad or pick up the right newspaper, digital ads suggest your products and services to your consumer demographic as they conduct their online life. When new customers are not walking through your door, you have to meet them where they are.
REAL Moxie is a full-service marketing agency dedicated to creating solutions. We are not limited to specific industries or professions, and we do not use cookie-cutter, one-size-fits-all solutions. Since the goal of digital advertising is to spread the word about your products and service, we produce customized strategies that align with your unique business goals. We work with you to understand your goals, what you offer, and your target market. Then we develop a cross-media, digital advertising strategy to fit the online digital behavior of your consumer.
The types of digital marketing that will work best for your business depend on the products or services you offer as well as other factors like customer demographics and current brand recognition. REAL Moxie is here to help you determine how best to highlight your products or services. To learn more about your digital advertising options, call 816-348-3769 or click here to schedule your FREE consultation.