streaming platforms
Digital Marketing: CPM Is More Cost-Effective
In digital marketing, CPM refers to cost-per-thousand impressions (also known as ad views.) It is important to make the distinction between impressions and clicks; an impression is any time the content is shown to someone. Pay-per-click is a different pricing model where you are only charged if your ad is clicked on, and applies primarily…
Should You Use TV & Radio Advertising Over The Summer?
TV & radio advertising has come a long way in the age of streaming platforms, podcasts, and social videos. In fact, the internet has significantly expanded the accessibility, reach, and effectiveness of TV and radio ads. Summer is a great time to launch a new campaign, particularly for retail, construction, and maintenance services. What Is…
TV Advertising Is Still An Important Marketing Strategy
TV advertising has certainly changed with the prevalence of streaming platforms, podcasts, and social videos, but it is far from obsolete. In fact, the internet has expanded the accessibility, reach, and effectiveness of TV ads. One need only look at how the 70+ billion dollars spent on television commercials every year breaks down to see…