Should You Use TV & Radio Advertising Over The Summer?
TV & radio advertising has come a long way in the age of streaming platforms, podcasts, and social videos. In fact, the internet has significantly expanded the accessibility, reach, and effectiveness of TV and radio ads. Summer is a great time to launch a new campaign, particularly for retail, construction, and maintenance services.
What Is Most Effective For Your Business?
The retail industry has always been the top spender on TV advertising, but it has made significant percentage jumps in the past couple years thanks to eCommerce retailers like Amazon and internet-dependent apps like Postmates. Close behind retail are the finance, tech, and pharma industries, which all invest heavily in cross-media marketing. Marketing strategies that include TV & radio advertising are not out of reach for small companies on a budget, however.
Commercial production can certainly be costly, but advances in technology have made it more affordable than ever to create audio and video advertisements that can be used in other digital media as well as on streaming platforms, cable, and terrestrial TV & radio advertising channels.
Working with a full-service company like REAL Moxie makes cross-media video and radio marketing accessible to even the smallest mom & pop shops. Our team of content writers, voice and acting talent, and videographers can create ads that appeal to your potential customers, and we leverage our marketing agency buying power to get you the most bang for your buck. We do the research and negotiate the best rates so you can remain focused on your business.
Successful TV & Radio Advertising
The key to a successful ad campaign is choosing advertising spaces, platforms, and times that appeal to a potentially responsive audience. Traditional terrestrial and cable TV & radio advertising increases brand awareness over broader demographics but lacks the targeting and data tracking available through digital streaming.
Digital advertising on streaming platforms allows you to target a specific potential consumer base, track phone, and website traffic, monitor social media engagement, and make adjustments in real-time to increase effectiveness. Tracking results at this level allows you the most accurate measure of your return on investment.
Each station and platform offers access to different demographics, and your potential customers have specific watching and listening habits. Once you have set your advertising budget, REAL Moxie will create a cost-effective cross-media strategy designed to reach your target consumer with your message when they are engaged and most likely to respond. This kind of research-based targeting ensures you don’t waste your precious advertising dollars.
TV & radio advertising plays a significant role in an effective marketing strategy, and REAL Moxie can make it work for you. To learn more about your cross-media marketing options, call 816-348-3769 or click here to schedule your FREE consultation.