research-based targeting
Is Digital Advertising A Money Pit?
Digital advertising has come a long way in the past decade, but are all of the advancements all they are cracked up to be? Apparently not, if author Tim Hwang is to be believed. Google and Facebook have made big claims about the value of their microtargeted behavioral ads, but according to Hwang…
Business Marketing Planning For 2022: The Time Is Now
If you’re still sleeping on your business marketing planning for 2022, it’s time to wake up. You still have some time to reach your marketing goals for this year, but you really need to be looking forward if you don’t want to be left behind. And if you’re thinking you can do all of the…
Should You Use TV & Radio Advertising Over The Summer?
TV & radio advertising has come a long way in the age of streaming platforms, podcasts, and social videos. In fact, the internet has significantly expanded the accessibility, reach, and effectiveness of TV and radio ads. Summer is a great time to launch a new campaign, particularly for retail, construction, and maintenance services. What Is…