Organic traffic
Digital Marketing Is Crucial During COVID-19 Pandemic
Using digital marketing to reach people is more important than ever, as COVID-19 is creating a unique challenge for businesses, and people are doing more online. The pandemic only seems to be worsening since stay at home orders were lifted, and many people are choosing to self quarantine again (or still) in response. Companies that…
What Is SEO, And How Do You Do It Right?
It’s no secret that SEO, or search engine optimization, is critical to success in many industries in this day and age, but exactly what it is and what you should be doing to make it work is far less widely understood. This is largely because keeping up with the complexities of and frequent changes to…
Digital Marketing Is More Than Pay-Per-Click For Organic Small Business Growth
Digital marketing is often described by the question: “Which is better, Search Engine Optimization (SEO) or Pay-Per-Click (PPC)?” It’s one of the most common questions asked by stakeholders for small-to-medium businesses. The answer to this question isn’t simple, but it’s worth asking — and it’s definitely worth understanding. The quick answer is something like this:…
Digital Marketing With Organic Traffic Is More Cost Effective Than Pay-Per-Click
The main difference between Digital Marketing Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is free while traffic generated from PPC is not free (as the name implies you have to pay a cost per click). This is also the reason why you may sometimes see the…