Digital Marketing With Organic Traffic Is More Cost Effective Than Pay-Per-Click

The main difference between Digital Marketing Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is free while traffic generated from PPC is not free (as the name implies you have to pay a cost per click). This is also the reason why you may sometimes see the terms organic search engine listings and paid search engine listings (or Paid Search Advertising – PSA). Digital Marketing is the way to go for your small business.

Where exactly your ad will appear depends on a number of factors (i.e. the keywords you are targeting, keywords in your ad copy, keywords in your landing page and many more) but it’s either on top or below the organic results.

Which method can bring more traffic to your web site, Digital Marketing SEO or PPC? SEO is more than PPC traffic so if you can manage to rank your web site for the keywords you want, you will get much more traffic than paying for those keywords. REAL Moxie, LLC is knowledgeable in keywords in all types of Digital Marketing, including social media postings, blogs, and more.

This is because when you are in one of the top five positions (according to statistics, the majority of search traffic visits one of the top five websites) you can expect to have a continuous flow of traffic without having to pay anything (the actual volume of traffic depends on how popular a keyword is).

The difference in Digital Marketing is:

SEO: Organic traffic is continuous as long as you are ranking in one of the top positions.

PPC: PPC ads can get more clicks but this means that you pay more.

With the right company like REAL Moxie, LLC working for you, Digital Marketing is the way to save money versus PPC. Social Media Architects are always researching and learning about Digital Marketing and how to best help your company grow.