online presence
Is Blogging Necessary If I Have A Website?
Blogging is an excellent marketing tool that can help keep your web presence fresh and provide a more in-depth look into your business and the services it provides. Blogs can tell readers what’s new to your business, what is tried and true, and advance your presence on social media. Blogging is a marketing channel that…
Website Design: Is It Time To Update?
The world of website design is ever changing, and it can make or break a consumer’s decision to purchase. The design of your website affects SEO as well as user experience, so if it is outdated, you’re losing potential new customers at the search level as well as sales conversions once they get to your…
Digital Marketing Is Crucial During COVID-19 Pandemic
Using digital marketing to reach people is more important than ever, as COVID-19 is creating a unique challenge for businesses, and people are doing more online. The pandemic only seems to be worsening since stay at home orders were lifted, and many people are choosing to self quarantine again (or still) in response. Companies that…
Content Management For Your Small Business
(Originally published March 10, 2020; Updated October 2022) Content management is usually seen as a digital concept, but it’s been around for as long as content. For as long as humans have been creating content, we’ve been creating solutions to manage it. The need exploded, however, when the World Wide Web made the ability…