online marketing
AEO (Answer Engine Optimization): Voice Search & Zero-Click Searches in 2026
AEO has become a critical part of digital marketing as consumers increasingly rely on AI assistants, voice search, and answer engines to find information. Instead of clicking through multiple websites, users now ask a question and receive an immediate response. As a result, businesses must adapt their SEO strategies to ensure their content becomes the…
SEO Blogging for Small Businesses in the Kansas City Market
SEO is one of the most powerful tools small businesses in Kansas City can use to stand out in a competitive local market. With a thoughtful blogging strategy and support from experts like REAL Moxie, businesses can increase visibility, attract qualified leads, and build long-term credibility. Why Blogging Matters for Local SEO Blogging is more…
What Are Marketing Results & Why They Matter for Small Businesses
Marketing results are the outcomes of your marketing efforts—the proof that what you’re doing is (or isn’t) working. To make smart marketing decisions, you need to track the right results. For small businesses, understanding and measuring these results is essential because it helps you make smart decisions, maximize your budget, and grow your business efficiently.…
The Difference Between TV and Radio Advertising
TV and radio advertising are still very much relevant in today’s digital age. TV and radio advertising has gotten better and more in depth since the internet has become so popular. The internet has expanded the accessibility, reach, and effectiveness of advertising and can be hugely beneficial to your small business. TV and radio advertising…
TV and Radio Advertising Reaches Larger Audience
Use digital TV and Radio advertising to reach a larger audience for your small business! TV and Radio advertising is far from being the worst way to spread your business’ name, in fact with all the options available today – it’s one of the best! REAL Moxie can help boost your digital marketing efforts by utilizing the…
TV, Radio, and Print Advertising Isn’t Gone – Its Adapted!
TV, radio, and print advertising has adapted over the years – marketing in general has changed a lot in the digital age, but that doesn’t make it obsolete. With attention and spending shifting heavily toward online mediums, traditional advertising approaches may appear to be less of a priority. However, when planned, constructed, and executed correctly;…
Is Digital Advertising A Money Pit?
Digital advertising has come a long way in the past decade, but are all of the advancements all they are cracked up to be? Apparently not, if author Tim Hwang is to be believed. Google and Facebook have made big claims about the value of their microtargeted behavioral ads, but according to Hwang…
Digital Marketing Costs: Outsourced Management Vs In-House Staff
Digital marketing is one of the most important investments you can make in your business, and a healthy return on investment is crucial. Modern marketing is a complex field with a wide range of tools, techniques, and platforms requiring different skills and expertise. The decision of whether to hire a marketing agency or full-time…
Digital Marketing: CPM Is More Cost-Effective
In digital marketing, CPM refers to cost-per-thousand impressions (also known as ad views.) It is important to make the distinction between impressions and clicks; an impression is any time the content is shown to someone. Pay-per-click is a different pricing model where you are only charged if your ad is clicked on, and applies primarily…
Digital Advertising Accesses Your Target Market
Digital advertising is more effective than ever for putting your products or services in front of your target market. According to Nielsen’s Guage, streaming media recently set a new weekly record. Americans spent 183 billion minutes on streaming platforms over the week of Christmas. That all-time high translates to 33% of the total TV viewing…