digital streaming
Digital Marketing: CPM Is More Cost-Effective
In digital marketing, CPM refers to cost-per-thousand impressions (also known as ad views.) It is important to make the distinction between impressions and clicks; an impression is any time the content is shown to someone. Pay-per-click is a different pricing model where you are only charged if your ad is clicked on, and applies primarily…
Digital Advertising Accesses Your Target Market
Digital advertising is more effective than ever for putting your products or services in front of your target market. According to Nielsen’s Guage, streaming media recently set a new weekly record. Americans spent 183 billion minutes on streaming platforms over the week of Christmas. That all-time high translates to 33% of the total TV viewing…
Should You Use TV & Radio Advertising Over The Summer?
TV & radio advertising has come a long way in the age of streaming platforms, podcasts, and social videos. In fact, the internet has significantly expanded the accessibility, reach, and effectiveness of TV and radio ads. Summer is a great time to launch a new campaign, particularly for retail, construction, and maintenance services. What Is…