Social Media Management Kansas City: Selling Products With Social Media
Using social media management Kansas City to sell products is a great way to boost your bottom line, especially during the holiday season. Nothing creates a sense of urgency in potential buyers quite like the holidays, and with the pandemic still ongoing, it is reasonable to assume the lion’s share of holiday shopping will take place online again this year. This means that failing to create a social media strategy specifically for the holidays would be a huge missed opportunity for almost any business.
Selling Products On Social Media
Nearly any business that sells a product can benefit from social media management Kansas City. Using social media to drive sales is particularly effective for companies that sell products or services via their website, Shopify, or similar. While you do have the option of selling items directly via Facebook and Instagram now, doing so does not drive any traffic to your website, which is a missed opportunity to improve your SEO.
Facebook loves that, of course – the longer they can keep users on their platform without leaving, the more money they make. For this reason, you may get somewhat less organic reach with links than using their product sales features, but not to such a degree that it is a better option than getting users to click through to your own website to complete a purchase.
Leveraging Social Media Through The Holidays
Social media management Kansas City should be a priority for every business during the holidays. Users are primed to learn about new brands, products, and services, and engage with them. Ideally, you should have brand awareness ads out already and be ramping up to convert warm leads to sales starting with Thanksgiving/Black Friday/Cyber Monday, but it isn’t too late.
Now is a great time to run a contest or giveaway, especially if you can incorporate user-generated content, as in a photo contest featuring your product. Special holiday items or offers create an added sense of urgency for shoppers, especially with language stressing limited availability or a countdown.
Social Media Management Kansas City
Successful social media management Kansas City requires so much work and skill that it can seem out of reach for many small businesses. That’s where REAL Moxie comes in. Our team of marketing and social media experts handles everything from market research and graphic design to daily posts and moderation, all within your budget.
The social media platforms and techniques that will work best for your business depend on the products or services you offer as well as other factors like customer demographics and current brand recognition. REAL Moxie is here to help you determine how best to highlight your products or services to leverage holiday fever in your favor. To schedule your free consultation, click here or call (816) 348-3769 today!