Good Social Media Management Is More Essential Than Ever

Social media management has been growing more and more important to the success of businesses small and large for years, but the COVID-19 pandemic has swiftly accelerated that need. With much of the world’s population now confined at home most (if not all) of the time, people have turned to social media to stay connected with family, friends, and work. Potential customers haven’t been going to meetings, they’ve been going online.

Even as people are going back to work, social distancing measures are still in place for most businesses. For many retail and service industries, this means a vast decrease in foot traffic, necessitating a shift to digital markets. Companies unable to not only conduct business online, but drive traffic to their websites are all but doomed in this climate.

AdWeek recently reported that the projected average time spent on social networks by adult users in the U.S. in 2020 was initially predicted to rise by only six seconds over 2019, but was raised to nearly seven minutes more as a result of the coronavirus pandemic. Total social media time is expected to drop slightly as restrictions are lifted, but remain well above 2019 levels. This means that not connecting with potential customers via strong social media management is a huge missed opportunity.

Social media management is critical not only for direct connection with your customer base, but for SEO (search engine optimization.) Having social media accounts that are seldom updated will lower your search engine rankings, costing you business. A strong presence with frequent interactions, however, increases brand recognition, online visibility, and traffic to your website, which increases your rankings, in turn bringing even more traffic.

Large corporations know this, and typically have dedicated staff to handle their social media. Obviously that is not practical for a small business, but neither is taking time away from running the business to learn how best to make social media work for you and manage it on a daily basis. At REAL Moxie, LLC, we have social media account managers who are experts in social media management and ready to help your small business. 

Our social media account managers monitor emerging trends and are experienced researchers, bloggers, and social media professionals. They are proficient in social marketing strategies, relationship building, productive interactions, and reputation management. We get to know your business and your client’s social habits, and then work with you to develop social media management strategies to fit your business model and budget.

For more information about social media management from REAL Moxie, LLC, visit https://www.realmoxie.media/. To schedule an appointment, click here.