Search Engine Optimization (SEO) In Kansas City


Search engine optimization (SEO) is the process of optimizing the content, technical framework, and reach of your website to bring your pages to the top of a search engine result for a specific set of keywords or keyword strings. Effective SEO should bring visitors to your site when they search for products or services you provide.

It’s no secret that website SEO for small businesses in Kansas City is crucial for success in most industries at this point. How to do it right, on the other hand, is a little more elusive. This is mostly because keeping up with the complexities of and frequent changes to the algorithms that determine search engine rankings is practically a full-time job in and of itself. 

What Does Search Engine Optimization (SEO) Mean?

Search engine position ranking, or SERP, refers to how high in the list of search results a given site shows up, and search engine optimization is how it gets there. SEO should be a top priority for every small business in Kansas City because over 80% of consumers research online before purchasing a product or service, and the top few results are usually the ones that make the sales. 
Unfortunately, search engine optimization (SEO) in Kansas City is more complicated than picking a couple of keywords and using them on every page. Search algorithms are updated frequently and carefully calibrated to recognize credible sources of relevant and current information. 
Meeting Google’s demands takes time and dedication that most small businesses simply don’t have available in-house. There is no one size fits all formula for SEO. There are some general guidelines, but getting the best results requires a customized approach. 

Kansas City Businesses Need Kansas City SEO

Professional services such as financial planners, accountants, IT consultants, medical and healthcare practices, and real estate agents, among others, should typically target prospects based on their location. Home repair and renovation services, pet services, and restaurants need to focus on local targeting as well. Showing up on someone’s search in Chicago is unlikely to bring you any useful leads if your company serves the Kansas City area.
Online vendors, multi-location businesses, and services that travel nationally have different targeting needs from those that serve a specific area. Online businesses without brick-and-mortar storefronts, in particular, live or die by SEO, and targeting the demographics most likely to be repeat customers is key. Getting 1000 visitors to your site in a day doesn’t do you any good if none of them make a purchase because they were looking for jewelry and you only sell appliances. 
Beyond targeted keywords, the quality of your content is crucial. Pages must be informative and readable, and blogs covering a range of relevant topics and containing various targeted keywords should be posted regularly. 
Productive search engine optimization in Kansas City takes time, skill, and consistent effort to create visibility, credibility, and growth online. REAL Moxie works with you and your online tools to steadily increase visibility, broaden your online reach and ensure that people find you when they search for what you do. 

SEO Goes Beyond Your Website

Your website is only the beginning of your search engine optimization (SEO) journey. If you stop there, you will fall well short of your potential. The three key elements of successful SEO are an updated website, a blog, and social media.
  • I. Updated Website
Most people know that websites need keyword-rich pages and information that is up-to-date for SEO purposes, but there are several other factors that Google’s algorithm takes into account as well. If any of these apply, it will hurt your ranking:
  • slow page loading
  • not mobile-friendly
  • technical errors
  • outdated content
  • poor user experience
REAL Moxie offers a free, no-obligation SEO report that evaluates these factors and many more. We use this information to recommend improvements to your website design, whether you decide to work with us or not.
  • II. Blog
Every optimized blog you post adds an indexed page with relevant keywords to your website, which will drive traffic from search engines. By using targeted keywords in useful, informative posts, you increase your search engine ranking and bring in potential customers looking for a product or service you provide to your website. 
Blogs that are infrequently updated, contain little relevant information, or have poor keyword usage will harm search engine rankings more than they help them. Learning and practicing effective techniques can be time-consuming and difficult when you’re trying to run a small business. REAL Moxie understands this, and our dedicated expert bloggers are here to help. We do the research, the writing, and the distribution to help maximize your SEO Kansas City potential so you can focus on the work that makes your company great.
  • III. Social Media
Social media is an often-underestimated SEO tool. Lots of businesses run ads on social media, and many even have accounts, but the majority are infrequently used and lack current information. Google uses what are called social signals to determine which websites are active, which gives them higher ranking, and which are stagnant. 
Although posts on various social media platforms are not a direct SEO ranking factor, your shares, comments, and likes on those posts do create social signals that Google and other search engines use to determine your authority. The more that you post on your social accounts, the better your website will rank. Social Media Management from REAL Moxie can handle all of that for you, generating more traffic and increasing your rankings.
REAL Moxie social media management provides you with account managers who are experts at handling social media activity. From responding to customer comments to developing strategies to achieve long-term marketing goals by publishing original content designed to improve your Google ranking, we handle every aspect of your social media presence.

REAL People Make A REAL Difference

In recent years, REAL Moxie, LLC has noticed an increase in SEO companies offering huge followings, backlinks, likes, etc. at extremely low costs. What business owners often don’t realize is that these monthly plans are run by bots. 
Bots are programming code set up to generate traffic and once they are activated they do their thing with little to no human guidance. Bots won’t retweet, come up with creative posts, or respond to your follower’s messages like you. They just pull “related” information from other sources on the web and regurgitate them on your social platforms. 
Everything posted by REAL Moxie, LLC is written by a real human being who is dedicated to your business’ expertise. We never use bots of any kind, because we are real people doing real work! We do small business SEO so you can focus on being the expert in your business. 
REAL Moxie Search Engine Optimization In Kansas City
Effective SEO is such a challenge for most small businesses for one simple reason: the learning, planning, updates, writing, and editing involved take a vast amount of time and effort. The skilled professionals at REAL Moxie take all of that off your plate so you can focus on running your business. 
Our Account Managers monitor emerging trends and are experienced researchers, bloggers, and social media professionals. They are proficient in social marketing strategies, relationship building, productive interactions, and reputation management. We get to know you and your business offering and your client’s social habits, and then work with you to develop SEO strategies to fit your business model and budget.
Although we are located in Kansas City, our clients are global. We serve small businesses throughout the United States and around the world.
For more information or to schedule your FREE consultation, contact REAL Moxie, LLC today.

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