How Does SEO Affect Your Business If It’s Bad Or Nonexistent?
SEO is crucial for success in today’s business world. You’ve heard it over and over again, but why? Google now processes over 40,000 search queries every second on average (Internet Live Stats), which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. These searches bring in over half of business website traffic. Simply put, if you aren’t ranking high on searches for your industry and area, you’re leaving money on the table.
90% of people searching haven’t formed an opinion about a brand yet (Status Labs, 2018). This means that you have a powerful opportunity to win them as a customer, but only if they find you. The website that ranks first in organic searches (meaning regular search listings versus paid ads) gets over 1/3 of the organic clicks in searches. This is what makes SEO critical to the success of your business.
Good vs Bad SEO
The process of optimizing your website to drive organic traffic from search engines is complicated and takes time. Beware of anyone who implies they have some sort of insider knowledge or magic tricks to manipulate search engine algorithms. There are no magic tricks. The only way to provide good search engine optimization is with a thorough understanding of how search engines work, keen attention to detail, constant updates because Google changes their algorithms so frequently, and patience.
A provider who claims they can improve your ranking quickly most likely uses what is known as black hat SEO. These are techniques like cloaking, purchasing links, and keyword stuffing which violate search engines’ rules and will lead them to demote your website. A black hat provider may be able to get you to the top of the results page briefly, but eventually, the bots will catch up and it could permanently ruin your ability to generate organic traffic.
REAL Moxie Gets Results
Effective search engine optimization is such a challenge for most small businesses for one simple reason: the learning, planning, updates, writing, and editing involved all take a great deal of time and effort. The skilled professionals at REAL Moxie take all of that off your plate so you can focus on running your business.
Whether you’re just getting started as a small business owner or have been in business for years, SEO is an important tool to getting more traffic to your website, social media accounts, and getting consumers to find your business. REAL Moxie, LLC is a professional company with the experience to help your business grow and thrive.