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Is Digital Advertising A Money Pit?
Digital advertising has come a long way in the past decade, but are all of the advancements all they are cracked up to be? Apparently not, if author Tim Hwang is to be believed. Google and Facebook have made big claims about the value of their microtargeted behavioral ads, but according to Hwang…
Digital Advertising Trends: Display Vs Native Ads
There’s no question that digital advertising is where the money is. The question is which types will be the most successful for your business. Digital marketing is an incredibly broad term, referring to any advertising that uses electronic devices. That covers everything from radio to smartwatches. Today we will compare display ads and native ads.…
TV, Radio, And Print Ads, Along With A Diverse Marketing Plan, Helps Your Small Business Grow
Television, radio, and print ads can be a huge boon for your small business. Advertising typically requires a predetermined budget. Getting people familiar with your business and services is the first step in generating leads and converting them into customers. A diverse marketing plan, with the help of REAL Moxie, LLC, is a benefit for…