digital marketing
Establish Brand Message BEFORE Launching a Streaming TV and Radio Advertising Campaign
In today’s marketing world, streaming TV and radio advertising offer powerful ways to reach audiences where they spend the most time, online and on-demand. But before you invest in ad placements on platforms like Hulu, Spotify, Pandora, or iHeartRadio, one crucial step determines whether your campaign succeeds or falls flat: establishing your brand identity and…
Business Marketing – How Tariffs Are Affecting Marketing
Business marketing is changing with the addition of tariffs. Tariffs and trade policy shifts aren’t just headlines, they’re having real impacts on how businesses operate, price products, and market to customers. As costs rise due to import taxes on goods and materials, companies, especially small and local businesses—are being forced to adapt quickly. Let’s dive…
Taking Traditional TV & Radio Advertising to the Next Level
TV & radio advertising are two traditional forms of media marketing that have helped businesses build brand awareness for decades. While digital ads have taken the spotlight in recent years, TV & radio advertising are still powerful tools—especially for small businesses looking to make a strong local impact. If you’re already using TV & radio…
What Are Marketing Results & Why They Matter for Small Businesses
Marketing results are the outcomes of your marketing efforts—the proof that what you’re doing is (or isn’t) working. To make smart marketing decisions, you need to track the right results. For small businesses, understanding and measuring these results is essential because it helps you make smart decisions, maximize your budget, and grow your business efficiently.…
Social Media Management Trends
Social media management is the process of creating, scheduling, analyzing, and engaging with content across social media platforms to grow a business or brand. It involves using platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok to connect with an audience, increase brand awareness, and drive business growth. Having an efficient and effective strategy is important…
TV and Radio Marketing Vs. Digital Marketing
TV and Radio advertising is far from the worst way to spread your business’ name, in fact it can be the best. TV and radio marketing, once the giants of advertising, are now being complemented—or in some cases, overtaken by digital marketing. Both offer distinct advantages and disadvantages depending on the audience, goals, and budget.…
Marketing Results with Online Marketing Strategies
Marketing results or success with online marketing isn’t just about spending money on SEO, social media, or digital ads—it’s about tracking the right metrics, analyzing performance, and aligning efforts with business goals. Digital marketing, like traditional marketing, is the promotion of products or brands, but the marketing message is distributed using one or more forms…
Social Media Management Posting Strategy
Utilizing social media management to keep your business relevant in the digital space is a huge help. REAL Moxie social media management Kansas City can help you build a posting strategy that works with your business and gains traction. A good social media posting strategy is vital for businesses and organizations because it ensures consistent…
The Difference Between TV and Radio Advertising
TV and radio advertising are still very much relevant in today’s digital age. TV and radio advertising has gotten better and more in depth since the internet has become so popular. The internet has expanded the accessibility, reach, and effectiveness of advertising and can be hugely beneficial to your small business. TV and radio advertising…
Get The Most From Digital Marketing Emails
When you have a small business, digital marketing can be one of the biggest benefits to gain more customers. Digital marketing incorporates all marketing efforts that use an electronic device or the internet. Some examples can be social media, email newsletters, and advertising. Let REAL Moxie work with you to take your business to the next level…