click farms

At the heart of the problem is the growing pile of research showing that the ROI on digital advertising is frequently negative.

Is Digital Advertising A Money Pit?

  Digital advertising has come a long way in the past decade, but are all of the advancements all they are cracked up to be? Apparently not, if author Tim Hwang is to be believed.   Google and Facebook have made big claims about the value of their microtargeted behavioral ads, but according to Hwang…