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Most companies require a minimum spend amount, but depending on keywords, platforms, and locations, you could pay as little as $2 for 1000 views of your ad utilizing CPM for digital marketing.

Digital Marketing: CPM Is More Cost-Effective

February 23, 2022

In digital marketing, CPM refers to cost-per-thousand impressions (also known as ad views.) It is important to make the distinction between impressions and clicks; an impression is any time the content is shown to someone. Pay-per-click is a different pricing model where you are only charged if your ad is clicked on, and applies primarily…