Social Media Management: Why Your Business Needs It

Good social media management is crucial to getting your business noticed online. Nearly 97% of all Fortune 500 companies use at least one social media network, such as Instagram, Facebook, Twitter, or YouTube to communicate with their customer base. An ODM Group study found that 74% of consumers rely on social networks to help with their purchasing decisions. And those figures are from before the COVID-19 pandemic made the average time spent on social networks by adult users in the U.S. skyrocket.

Family members and close friends can impact brand affinity and our purchasing decisions. Word of mouth has always been one of the strongest avenues of marketing success, and social media has increased its power exponentially by allowing consumers to broadcast their purchasing preferences to everyone they know at once. It allows consumers to share information and make informed buying decisions, and many rely on it to do so. Forbes reported that 71% of consumers are likely to purchase an item based on social media referrals. This means that without consistent, engaging social media management, you are missing out on sales.

A strong social media presence increases brand recognition and establishes credibility. When consumers can clearly see how you value and interact with them as well as what you have to offer, it builds trust. Seeing that their friends and family have purchased your products or interacted favorably with your company goes a long way toward turning potential customers into buyers. Building and maintaining that presence is no small job, however. Effective social media management requires strategy, consistency, and skill that is often too massive an undertaking for a small business.

Simply posting information about your company and the products or services you offer isn’t enough to gain followers and sway buying decisions. Your messaging must be informative but also conversational and accessible. You need easily shareable content that your customer base identifies with, posted consistently in ways that keep it fresh and engaging. Strong social media management also requires constant monitoring, as prompt response to user comments and direct messages can have a profound effect on reviews and recommendations as well as customer loyalty.

If your social media is not driving sales, social media management services from REAL Moxie can help. Our social media account managers monitor emerging trends and are experienced researchers, bloggers, and social media professionals. They are proficient in social marketing strategies, relationship building, productive interactions, and reputation management. We get to know your business and your client’s social habits, and then work with you to develop social media management strategies to fit your business model and budget.

For more information about social media management from REAL Moxie, LLC, visit https://realmoxie.media/social-media-management/. To request a free consultation, click here.