SEO Kansas City: Don’t Fall For Scare Tactics

SEO in Kansas City is a booming industry. But all SEO is not created equal. Far too many providers oversell and underdeliver.

 

SEO in Kansas City is a booming industry. How many emails have you received just in the past week that promised to get your business noticed on search results? Odds are quite a few. But all SEO is not created equal. Far too many providers oversell and underdeliver. Understanding the SEO services you need is crucial if you don’t want to waste your money.

Scare Tactics

One frequently used sales tactic is emails or direct messages that attempt to scare website managers into using their SEO services or tools by suggesting that their site is at risk. They may say they have found pages without metadata or that return errors, images without ALT text, broken links, or loading issues.

 

All of those problems can legitimately hurt your SERP, so the sense of urgency is real. But these messages are frequently used by questionable providers who very likely haven’t even looked at your website, much less done a comprehensive SEO evaluation.

 

19th-century businessman John Wanamaker said “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” What he was trying to determine was whether the sales he was making would have happened anyway even if he had not advertised. Wanamaker was lucky in that he was able to at least verify that his ads ran where he paid for placement. Modern marketers are frequently unable to verify that the money they are putting into SEO is even getting their website in front of more eyes.

 

Empty Promises

Let’s take another look at those scary emails. Do they promise a high organic ranking quickly? Do they claim to be the “Best SEO in Kansas City” according to some awards you’ve never heard of? Delete those scam messages, my friend.

 

A provider who claims they can improve your ranking quickly most likely uses what is known as black hat SEO. These are techniques like cloaking, purchasing links, and keyword stuffing which violate search engines’ rules and will lead them to demote your website. A black hat provider may be able to get you to the top of the results page briefly, but eventually, the bots will catch up and it could permanently deny you the ability to generate organic traffic. You need an SEO company that is upfront with you and sets realistic, measurable goals.

 

SEO agencies that claim to have won obscure awards or rank high on search results for “best SEO” tend to be more concerned with their own SERP than yours. They are almost always using paid, automated bots, and/or black hat methods to achieve a top ranking. That doesn’t make them the best. That makes them top in a search but doesn’t prove they are capable of sustainable ranking results for your business.  

 

Choosing The Right SEO Kansas City

There are three central pillars that are critical to your SEO success: your website, your blog, and your social media. Every business is different, however. You may need an overhaul on your website, but already have a great blog and social media presence. Maybe your website is excellent, but you just aren’t getting any traction on search results. You need an SEO provider that understands what you need so you don’t pay for anything you don’t.

 

REAL Moxie offers a free, no-obligation SEO report that evaluates these factors and many more. We use this information to recommend improvements to your website design, content, and social media whether you decide to work with us or not. 

 

Effective SEO is such a challenge for most small businesses for one simple reason: the learning, planning, updates, writing, and editing involved in each of the three pillars all take a great deal of time and effort. The skilled professionals at REAL Moxie take all of that off your plate so you can focus on running your business. For more information on SEO Kansas City, and to schedule your FREE consultation, contact REAL Moxie, LLC today.

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