Leveraging Digital Marketing During The Holidays

Using digital marketing to your advantage during the holidays is more valuable than ever in 2020. Nothing creates a sense of urgency in potential buyers quite like the Christmas season, and with COVID-19 cases spiking again, it is reasonable to assume more holiday shopping will take place online than ever before. This means that failing to create a digital marketing strategy specifically for the holidays would be a huge missed opportunity for almost any business.

Here we will discuss a few top digital marketing techniques and ideas for using them in 2020 holiday campaigns.

Content Marketing

Nearly every type of business can benefit from holiday content marketing. Create blog posts, native ads, newsletters, podcasts, videos, and/or social media posts that relate your products or services to the holidays and explain how they solve a problem or provide value. Be sure to use holiday related keywords wherever possible to fully leverage SEO.

Website Design

Adding a splash page or banner with special holiday items or offers creates an added sense of urgency for shoppers, especially with language stressing limited availability or a countdown. This strategy is particularly effective for companies that sell products or services via their website, Shopify, or similar.

Social Media Marketing

Social media marketing should be a priority for every business during the holidays. Users are primed to learn about new brands, products, and services, and engage with them. Ideally, you should have started with brand awareness ads back in September/October and ramped up to converting warm leads to sales starting with Thanksgiving/Black Friday/Cyber Monday, but it isn’t too late. Now is a great time to run a contest or giveaway, especially if you can incorporate user generated content, as in a photo contest featuring your product.

Email Marketing

Email is one of the most effective digital marketing techniques year-round, but it is particularly useful during the holidays. Holiday sales campaigns are the most obvious use of email, but it is also especially effective for retargeting users who have visited your site but left without making a purchase earlier in the year.

PPC/Search Engine Marketing

As with content marketing, your pay-per-click or search engine advertisements should emphasize the holidays. Whether you are offering “the perfect gift” or free shipping, your goal is to solve a holiday problem for your consumer. Companies with access should take full advantage of Google’s ad extensions, product listing ads, and dynamic retargeting during the holidays to maximize sales.

The types of digital marketing that will work best for your business depend on the products or services you offer as well as other factors like customer demographics and current brand recognition. REAL Moxie is here to help you determine how best to highlight your products or services to leverage holiday fever in your favor. To schedule your free consultation, click here or call (816) 348-3769 today!