How Does SEO In Kansas City Help Me Advertise My Business?

SEO in Kansas City is the process of optimizing the content, technical framework, and reach of your website to bring your pages to the top of a search engine result for a specific set of keywords or keyword strings. SEO in Kansas City can bring visitors to your site when they search for relevant products, which is huge when you consider that 90% of people searching haven’t formed an opinion about a brand yet (Status Labs, 2018). 

Why do I need SEO in Kansas City?

Over 1 *TRILLION* web searches are conducted every day. Close to 75% of them are on Google. These searches bring in over half of business website traffic. The website that ranks first in organic searches (meaning regular search listings versus paid ads) gets over 1/3 of the organic clicks in searches. This makes SEO in Kansas City critical to the success of your business.

Big businesses spend millions to claim those top spots through SEO. Even with a massive budget, it often still takes over a year just to get on the first page. The reason this process is slow is that search engines need to verify your legitimacy. Their algorithms are designed to prevent sites from using questionable tactics to rise in organic ranking. It takes time to prove you are the real deal. Most small businesses can’t afford that kind of investment with such a murky and long term return. This is where advertising comes in.

What is pay per click advertising?

Pay per click (PPC) advertising gets you to the top of search results instantly while also earning you a better ranking for organic traffic. PPC doesn’t directly improve your rankings, but it does increase brand awareness, which leads to more clicks in organic searches. PPC allows you to set your own budget and reach the right audience quickly with your targeted message and invest in a long term, more cost-effective, organic strategy at the same time. These ads only appear when someone searches for what you offer, and you only pay when they click through. 

To make the most of your PPC advertising, you must build content assets that make converting a search to a customer simple. Build those content assets based on a PPC buyer’s typical journey. The potential buyer enters search terms and is enticed to click on the ad at the top of the results. They then arrive at the website, which entices them to take the desired action, whether that’s making a purchase, joining a mailing list, or what have you.

For more information on SEO in Kansas City or to schedule your FREE consultation, contact REAL Moxie, LLC today.