Digital Marketing Attracts More Traffic To Your Website Than Pay-Per-Click

Digital marketing can mean the difference between some more traffic to your business website, or a lot of traffic and more consumers and business. That difference can be traced back to two different types of ads – Pay Per Click (PPC) and digital display ads. Here are the differences and why digital marketing is important for your small business.

PPC links are shown on search engines and are ranked according to a variety of factors including but not limited to bid, keyword, landing page, and age of account with search engine. Display ads are paid advertisements shown on websites based on a specific theme of keywords that are matched to the hosting website’s topic through digital marketing. Display can be text, image, and video ads.

PPC and display ads are priced very differently. In most cases, PPC is more expensive on a “per click” basis. Meaning, when a user clicks your PPC ad, you might pay $2.50 for that click, but a display ad might only cost 50 cents. The reason for the drastic difference in price is because of the advertising real estate available on a search engine is much less than the real estate available across the websites on the Internet.

According to the Pew Institute, the “constant” Internet usage by adults increased by five percent in the last three years. Marketing has always been about connecting with the audience for your business at the right place and right time. That means you need to be where they are – the Internet. From the website itself to a business’s online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a spectrum of tactics that fall under the umbrella of digital marketing.

When a potential customer clicks on your display ad, and then visit another website like Amazon or Facebook, they’ll see that ad again, because of what’s called “remarketing.” Once someone clicks on a PPC ad and leaves that ad, it’s gone, and you can be potentially losing money if they don’t become a consumer of your business.

Knowing whether your business needs a PPC campaign, a display ad campaign, or a combination of both depends on the focus of your marketing agenda. If your business is interested in branding and getting people familiar with your company’s name, then display ads with digital marketing will prove to be a strong branding platform. However, if your business is only focused on selling product, PPC would be recommended.

REAL Moxie, LLC takes care of your digital marketing for you, from blog posts and social media posts to Facebook, Twitter, Google Plus and many more. There’s no need to hire one person to write your blog, one to write social media posts, etc. REAL Moxie, LLC is a multi-faceted business designed to work for your small business.