Using Social Media Management During the Holidays
November 22, 2023
Social media management refers to the process of creating, scheduling, analyzing, and engaging with content posted on social media platforms. Utilizing it effectively is important for any business to generate more sales and more views for their pages. The ever-changing social platform algorithms make it increasingly harder to generate engagement with social media posts, especially during the holidays with so many ads running. REAL Moxie’s social media management leverages the power of social media in your SEO strategy.
The process of creating, scheduling, analyzing, and engaging with content posted on social media platforms, like Facebook, Instagram, and Twitter is a big job that should be done with expertise and careful consideration. Even though posts on various social media platforms are not a direct SEO ranking factor, your shares, comments, and likes on those posts do create social signals that Google and other search engines use to determine your authority. When you use social media to generate traffic to your website, search engines take notice, and your business becomes easier to find online. The goal of social media management is to build and maintain a positive and effective online presence, interact with the target audience, and achieve specific marketing and communication objectives. Leveraging social media management during the holidays can be a powerful way to connect with your audience, boost engagement, and drive festive season-related campaigns. Here are a few ways to use social media management effectively during the holidays:
· Plan Festive Content: Create holiday-themed content that resonates with your audience. This could include festive images, videos, or posts that reflect the spirit of the season. You can even plan a content calendar with a mix of promotional posts, storytelling, and user-generated content related to the holidays.
· Run Holiday Campaigns: Launch holiday-specific campaigns such as giveaways, contests, or special promotions. Encourage user participation and engagement with festive-themed incentives. Utilize social media advertising to boost the reach of your holiday campaigns.
· Optimize Posting Schedule: Adjust your posting schedule to align with the times when your audience is most active. This might change during the holidays due to people’s altered schedules. Consider scheduling posts in advance to maintain consistency, even if your team is on holiday.
· Engage with Your Audience: Actively respond to comments, messages, and mentions. Encourage conversations and user-generated content by asking questions or running polls related to the holidays. Showcase the human side of your brand by sharing behind-the-scenes glimpses of holiday preparations or celebrations.
· Create a Holiday Hashtag: Develop a unique and branded holiday hashtag to encourage users to share their holiday experiences or interact with your brand during this time. Monitor the hashtag to find and share user-generated content, fostering a sense of community.
· Share User Stories and Testimonials: Feature customer stories or testimonials related to your products or services during the holiday season. This can help build trust and showcase the positive impact of your offerings.
· Festive Visuals and Branding: Update your social media profiles with festive visuals and incorporate holiday-themed branding elements. Consistent branding across platforms creates a cohesive and memorable experience for your audience.
· Promote Gift Ideas: If applicable, highlight your products or services as ideal holiday gifts. Create gift guides or share recommendations that align with the interests of your audience.
· Express Gratitude: Take the opportunity to express gratitude to your audience and customers for their support throughout the year. Consider running special thanksgiving-themed posts or campaigns.
Remember to stay genuine, authentic, and respectful of the diverse celebrations during the holiday season. Tailor your approach to match the values and preferences of your target audience and use social media as a platform to spread joy, appreciation, and goodwill. Your content should offer information to your target customer that is useful; so much that it keeps them coming back to your website and amplifying your message by sharing the content on social media. Frequency, consistency, and interactions are the keys to REAL Moxie social media management results.
REAL Moxie LLC has been in business since 2006 and we believe in providing unique, tailor-made solutions for our clients because our clients’ needs are unique. We are experienced, real people working hard for you. Our social media management Kansas City team monitors emerging trends and are a team of experienced researchers, bloggers, and social media professionals. We get to know you and your business offering and your client’s social habits, and then work with you to develop social media management strategies to fit your business model and budget, even during the holidays! For more information about REAL Moxie’s social media management in Kansas City, visit our website to request a free consultation.