Social Media Management – The Do’s and Don’ts of Posting

April 24, 2024

Social-Media-Management-400834971 April Blog 2

Social media management refers to the process of creating, scheduling, analyzing, and engaging with content posted on social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and other social platforms. REAL Moxie social media management will help you to develop brand loyalty in your customers as well as get you noticed online. Although posts on various social media platforms are not a direct SEO ranking factor, your shares, comments, and likes on those posts do create social signals that Google and other search engines use to determine your authority.

When you use social media to generate traffic to your website, search engines take notice, and your business becomes easier to find online. So, what are the rules of social media management? Are there things that should be done over others? What is the goal of social media management? Social media management involves various tasks aimed at building and maintaining an organization’s or individual’s online presence and reputation. The frequency of posting on social media platforms depends on several factors, including which platform you’re using, your audience’s preferences, the type of content you’re sharing, and your overall social media strategy. Some key aspects of social media management include:

·        Content Creation: Developing compelling and relevant content tailored to the target audience of each social media platform. This can include text, images, videos, and other multimedia formats.
·        Scheduling and Publishing: Determining the optimal times to post content for maximum reach and engagement and using social media management tools to schedule posts in advance.
·        Community Engagement: Monitoring social media channels for comments, messages, and mentions, and responding promptly to inquiries, feedback, and interactions from followers and customers.
·        Audience Analysis: Using analytics tools to track the performance of social media content, measure key metrics such as reach, engagement, and conversions, and gain insights into audience demographics and behavior.
·        Campaign Management: Planning and executing social media marketing campaigns to promote products, services, or events, and tracking campaign performance against predefined goals and objectives.

With REAL Moxie social media management, we provide you with account managers who are experts at handling social media activity. The dos and don’ts of social media posting can vary depending on the platform, audience, and your overall goals for your brand. Some general guidelines to consider for the ‘dos and don’ts’ of social media include:

Dos:
  • Do Post Quality Content: Ensure that your content is relevant, informative, entertaining, and visually appealing. High-quality content is more likely to attract engagement and shares.
  • Do Use Visuals: Incorporate images, videos, infographics, and other visual elements into your posts to make them more engaging and attention-grabbing.
  • Do Be Authentic and Genuine: Show the human side of your brand by being authentic, transparent, and relatable in your posts. Avoid overly promotional or salesy language.
  • Do Engage with Your Audience: Respond to comments, messages, and mentions promptly. Foster conversations, ask questions, and encourage user-generated content to build a sense of community.
  • Do Use Hashtags Wisely: Research relevant hashtags and use them strategically to increase the discoverability of your posts. Avoid using too many hashtags or ones that are irrelevant to your content.
  • Do Post Consistently: Maintain a consistent posting schedule to keep your audience engaged and aware of your brand. Use scheduling tools to plan and automate your posts in advance.
  • Do Monitor Analytics: Regularly analyze your social media performance to understand what types of content resonate with your audience and adjust your strategy accordingly.
Don’ts:
  • Don’t Ignore Negative Feedback: Address negative comments or feedback in a professional and constructive manner. Use criticism as an opportunity to learn and improve, rather than ignoring or deleting it.
  • Don’t Use Offensive Language or Content: Be mindful of your language and tone to avoid offending or alienating your audience. Stay away from controversial topics that may polarize your audience.
  • Don’t Spam: Avoid bombarding your followers with too many promotional messages or repetitive content. Instead, focus on providing value and building relationships with your audience.
  • Don’t Neglect Your Brand Voice: Maintain a consistent brand voice and tone across all your social media channels. Ensure that your messaging aligns with your brand values and identity.
  • Don’t Ignore Trends or Current Events: Stay informed about relevant trends, news, and events in your industry or niche. Capitalize on opportunities to join conversations or share timely content that resonates with your audience.
  • Don’t Buy Followers or Engagement: Building a genuine, organic following takes time and effort. Avoid shortcuts like buying followers or engagement, as they can damage your credibility and authenticity.
There’s a great reason REAL Moxie, LLC has been in business since 2006 – we believe in providing unique, tailor-made solutions for our clients because our client’s needs are unique. We get to know you and your business offering and your client’s social habits, and then work with you to develop social media management strategies to fit your business model and budget. For more information about social media marketing from REAL Moxie, LLC or to request a free consultation, contact us today.

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