Social Media Management – Is AI Really that Important for SEO?
June 14, 2023
Social media management is the biggest aspect of SEO (search engine optimization), so with AI on the rise is it going to make a difference in how SEO operates? SEO is, by default, a longer-term digital marketing channel, and this can challenge the patience of SEO professionals – and that of important stakeholders. Organic SEO and social media management are complementary strategies that can work together to maximize your online presence and reach. Let REAL Moxie take your social media management to the next level.
With news changing and coming out weekly now about new ways search engines are integrating AI technology and how it will reshape search, SEO pros have a lot to consider. Until AI fully takes over the algorithms and search results, we need to stay focused on what works today – organically formed social media management and SEO blogs. Getting strategies right, aligning with steady goals, knowing the audiences and competitors, and focusing on the top priorities of what matters most right now for SEO plans. AI is indeed significantly influencing and changing SEO standards – here are just a few ways in which it is impacting SEO:
- Improved Search Algorithms
- Natural Language Processing (NLP)
- Voice Search Optimization
- Enhanced User Experience (UX)
- Personalization and User Intent
- Image and Video Search
- Automation and Data Analysis
It’s important to note that while AI is transforming SEO, the fundamental principles of creating valuable content, building quality backlinks, providing organic social media management, and providing a positive user experience remain integral to achieving sustainable organic search rankings. SEO can be a big waste of time and resources if it isn’t guided toward specific goals. This can only be achieved through human interaction over AI. You can spend less time doing things manually and turn your processes to AI, but if they are misguided or misaligned with your goal outcomes, then you run risks of not achieving the results you want. AI should be used sparingly. Maintain a human, user-first approach when it comes to using AI to generate content. Here is some reasons why organic SEO is integral to social media management and should not be overshadowed by AI:
- Long-Term Sustainability – Organic SEO focuses on building a strong foundation for your website’s visibility in search results. While AI can assist in optimizing and analyzing data, relying solely on AI-driven strategies may not provide the same sustainability as investing in organic SEO.
- Credibility and Trust – Organic search results are perceived as more trustworthy and credible by users. When your website appears in top organic rankings, it signals to users that search engines trust your content and consider it relevant to their queries. AI can support SEO efforts, but ultimately, it is the quality and relevance of your content that builds trust with users.
- Cost-Effectiveness – Compared to paid advertising, organic SEO can be a cost-effective strategy. While AI-driven tools can help automate certain tasks, they often come with associated costs.
- User-Focused Approach – Organic SEO emphasizes delivering a positive user experience. Search engines increasingly prioritize user-centric factors like relevant content, mobile-friendliness, page load speed, and user engagement metrics.
- Adaptability to Algorithm Changes – Search engine algorithms evolve constantly. While AI can help analyze and adapt to these changes, relying solely on AI-driven strategies can leave you vulnerable to sudden shifts in search engine algorithms.
- Brand Building: Organic SEO efforts, such as content creation, thought leadership, and community engagement, contribute to brand building. AI can assist in analyzing data and optimizing content, but it’s the human touch that creates a unique and recognizable brand identity.
While AI can be a valuable tool in supporting SEO efforts, organic SEO remains important for long-term sustainability, credibility, user focus, cost-effectiveness, adaptability, and brand building. Striking a balance between AI-driven insights and human expertise is key to achieving prime results. Organic SEO and social media management are complementary strategies that can work together to maximize your online presence and reach. SEO includes conducting keyword research to identify the terms and phrases people use to search for information relevant to your industry or niche. By understanding these keywords, you can incorporate them into your social media management content to increase its visibility in both search engine and social media searches. This helps you reach users who may not be directly connected to your brand but are searching for related topics. As stated before, organic SEO efforts contribute to brand building, which can have a positive impact on your social media management. When your brand is visible and authoritative in search results, it increases credibility and trust, making your social media content more likely to be shared and engaged with. The synergy between organic SEO and social media can help increase your brand’s awareness and reputation.
If you are concerned with your SEO and social media reach, or how these new AI trends can affect what you already have going, talking social media management services with our team at REAL Moxie LLC can help. Our social media account managers monitor emerging trends and are experienced researchers, bloggers, and social media professionals. They are proficient in social marketing strategies, relationship building, productive interactions, and reputation management. Successful social media management requires so much work and skill that it can seem out of reach for many small businesses. Our team of marketing and social media experts handles everything from market research and graphic design to daily posts and moderation, all within your budget. To schedule your free consultation, click here or contact us at (816) 348-3769 today!