SEO Topics: How a Facebook Business Profile Can Affect your Scores
SEO (Search Engine Optimization) is the practice of optimizing your website and its content to improve its visibility and ranking on search engines like Google. The goal of SEO is to make it easier for people who are searching for products or services like yours to find your website. SEO should be a top priority for any company, because over 80% of consumers research online before purchasing a product or service, and the top few results are usually the ones that get their business. REAL Moxie LLC can take your SEO to the next level, but what can you do to help as well?
SEO involves a combination of technical and creative strategies to make your website more attractive to search engines. This includes optimizing your website’s structure and content, building quality backlinks to your website, and using keywords strategically throughout your website’s content. SEO is important for your business for several reasons:
- Increased visibility: SEO can help improve your website’s visibility on search engines, making it easier for potential customers to find you.
- Higher credibility: A high ranking on search engines can lend credibility to your website and business, as users are more likely to trust websites that appear at the top of search results.
- Increased traffic: By appearing higher in search results, you can attract more traffic to your website, which can lead to more leads, sales, and conversions.
- Better user experience: SEO involves optimizing your website for both search engines and users, which can result in a better user experience and ultimately lead to higher conversion rates.
- Cost-effective: Compared to other forms of digital marketing, SEO can be relatively cost-effective in the long term, as it can help drive organic traffic to your website without the need for paid advertising.
Unfortunately, SEO isn’t as simple as sprinkling a few keywords around your website. The hard truth is that search algorithms are updated frequently and designed to recognize credible sources of relevant and current information. This includes your business website. There are some businesses using their Facebook business profile as their website on their Google business profile. Using a Facebook business profile as your website on a Google business profile can have a number of both pros and cons. Here are some to consider:
- Pros –
- Easy to set up: If you already have a Facebook business profile, using it as your website can be a quick and easy solution to have an online presence.
- No additional costs: Using Facebook as your website is free, so you don’t have to pay for a separate domain name, hosting, or web design.
- Social media integration: If you are already using Facebook for your business, using it as your website can help you seamlessly integrate your social media presence with your online presence.
- Built-in engagement features: Facebook business pages come with built-in features like reviews, comments, and messaging that can help you engage with customers and build a community.
- Cons –
- Limited customization: Facebook business pages have limited customization options, so you may not be able to create a website that looks exactly the way you want it to.
- Not as professional-looking: While Facebook business pages can be a great option for small businesses, they may not be as professional-looking as a dedicated website.
- Potential distractions: Facebook business pages can be distracting with other content and advertisements, which can detract from your business’s message.
- Limited analytics: Facebook provides some analytics, but they may not be as detailed or customizable as what you would get with a dedicated website.
Overall, using a Facebook business profile as your website on Google business profile can be a good option if you are just starting out and want a quick and easy solution. However, its important to keep in mind that a Facebook business profile can also affect your SEO scores – which can potentially hurt your business. Using a Facebook business profile as your website can have a negative impact on SEO for several reasons including limited customization, duplicated content, being at the hand of Facebook’s algorithms, lacking the ability for backlinks (which are important for SEO scores) and even branding.
Productive SEO takes time, skill, and consistent effort to create visibility, credibility, and growth online. REAL Moxie works with you and your online tools to steadily increase visibility, broaden your online reach, and ensure that people find you when they search for what you do. For more information on SEO and content marketing services, and to schedule your FREE consultation, contact REAL Moxie, LLC today.