Hiring for Social Media Management, What Should You Know?

November 13, 2024
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If you’re contemplating hiring out for social media management, you want to know what to expect. With social media management you want the best work – even if that means doing it yourself, right? Or is hiring out the best option? Social media management is critical in Kansas City, both for direct connection with your customer base and for SEO. 

Social media management is the process of creating, scheduling, analyzing, and engaging with content posted on social media platforms to promote a brand or business. It’s about building a relationship with your audience, driving engagement, and ultimately achieving goals like increased brand awareness, website traffic, and sales. Hiring for social media management with REAL Moxie LLC can be a smart move when your business reaches a certain size or complexity, and when social media begins to play a central role in your marketing strategy. The goal of social media management with REAL Moxie LLC is to get your business noticed online and develop brand loyalty in your customers. Here’s what to consider when thinking about hiring for social media management and what to expect in terms of costs:
  • When to Hire for Social Media Management
    • You Don’t Have Time to Consistently Post or Engage – If you’re struggling to post regularly, respond to messages, or engage with followers, it may be time to bring someone on board. Social media is most effective when there’s a steady presence, and lack of time can lead to missed opportunities.
    • Your Business is Growing Quickly – As your business scales, so does your need for a larger online presence. A dedicated social media manager can ensure you’re meeting the growing demand for customer engagement and can keep up with an increasing volume of inquiries or messages.
    • You Want a Professional, Consistent Strategy – A social media manager can create a cohesive strategy that aligns with your business goals. This includes planning content, managing ads, and analyzing performance, which often requires specialized skills and experience.
    • You’re Ready to Invest in Social Media Advertising – Social media managers are often skilled in paid advertising on platforms like Facebook, Instagram, and LinkedIn. If you’re planning to invest in social media ads to grow your audience, a professional can optimize your ad spend.
  • How Much to Expect to Pay – The cost of social media management varies widely depending on factors like experience, the number of platforms managed, and the scope of responsibilities. Here’s a rough breakdown:
    • Freelancers and Part-Time Hires – Freelancers can range from $15-$75/hour. Freelancers are often suitable for small businesses looking for part-time help. Rates depend on experience, with specialized skills often costing more.
    • In-House Social Media Manager – Junior Social Media Managers can go up to $30,000-$50,000/year. This is suitable for small to medium-sized businesses that need a consistent, day-to-day presence. An Experienced Social Media Manager might even go for $50,000-$80,000/year. For companies that rely heavily on social media, an experienced manager will handle strategy, analytics, content creation, and engagement across multiple platforms.
  • Factors Influencing Cost – Managing multiple platforms (like Facebook, Instagram, LinkedIn, and TikTok) will cost more. If you need custom graphics, videos, or frequent posts, expect to pay more. Real-time engagement (responding to comments, DMs, etc.) can be time-intensive and increase the cost.
So, are social media management services worth the expense? A strong presence with frequent interactions increases brand recognition, online visibility, and traffic to your website, which increases your rankings and in turn brings even more traffic. We at REAL Moxie LLC get to know your business and your client’s social habits, and then work with you to develop social media marketing strategies to fit your business model and budget. Successful social media management requires so much work and skill that it can seem out of reach for many small businesses. That’s where REAL Moxie comes in. Our team of marketing and social media experts handles everything from market research and graphic design to daily posts and moderation, all within your budget. To schedule your free consultation, contact us at (816) 348-3769 today!  

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