When to Use Digital Marketing Campaigns

Digital-Marketing-Blog 273982354

Digital marketing is one of the most important investments you can make within your business, and a healthy return on investment is crucial. Digital marketing refers to the practice of promoting products, services, or brands using digital channels and technologies. It encompasses various online marketing techniques and strategies aimed at reaching and engaging a target audience through electronic devices such as computers, smartphones, tablets, and other digital platforms. Let REAL Moxie LLC transform your digital marketing strategy and social media presence. 

Digital marketing leverages the power of the internet and digital technologies to connect businesses with their potential customers, increase brand awareness, drive traffic to websites, generate leads, and ultimately achieve marketing objectives. It encompasses a wide range of tactics like:
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Content Marketing
  • Social Media Marketing
  • Email Marketing
  • Pay-per-click (PPC) Advertising
  • Influencer Marketing
  • Affiliate Marketing
  • Online PR and Reputation Management
  • Mobile Marketing
Digital marketing provides businesses with the ability to target specific audiences, measure campaign performance in real-time, and make data-driven decisions to optimize marketing strategies. It offers a cost-effective and scalable way to reach a wide range of potential customers, regardless of geographical location, and has become an integral part of modern marketing practices. Social boosts, however, are a subset of digital marketing tactics. Social boosts, also known as social media boosts or promoted posts, are specific activities within the realm of social media marketing. They involve paying to amplify the reach and visibility of a particular post on social media platforms. By allocating a budget, you can increase the post’s visibility among your target audience, ensuring it appears in their newsfeeds or as sponsored content. Social boosts are primarily focused on increasing engagement (likes, comments, shares) and expanding the post’s reach within the platform. 

Social boosts are commonly offered by popular social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and others. These platforms provide businesses and individuals with the option to boost their posts by setting specific targeting criteria, such as demographic information, interests, location, and behaviors. By leveraging these targeting options, you can ensure that your post reaches the most relevant audience for your intended message or marketing goal. Deciding between a digital marketing campaign and a social media boost campaign depends on your specific goals and target audience. Some factors to consider when making this decision:

  • Clarify your objectives for the campaign. If you aim to increase brand awareness, reach a wider audience, or promote a specific product/service, a social media boost campaign might be suitable. On the other hand, if you have broader marketing goals like lead generation, sales conversions, or customer retention, a comprehensive digital marketing campaign may be more effective.
  • Determine the characteristics and preferences of your target audience. If your audience primarily engages with social media platforms and your message can be effectively conveyed through visual content, a social media boost campaign can be a good choice. However, if your target audience is more diverse, and you need to reach them through various channels like search engines, email marketing, content marketing, or paid advertising, a digital marketing campaign would be more appropriate.
  • Consider your budget constraints. Social media boost campaigns are often cost-effective, allowing you to set a specific budget and target audience for boosting posts. Digital marketing campaigns, while more comprehensive, can involve higher costs since they encompass multiple channels and strategies. Evaluate your budget and allocate resources accordingly.
  • Reflect on your long-term marketing strategy. A social media boost campaign can provide immediate visibility and engagement, but its impact may be short-lived. A digital marketing campaign, when executed strategically, can establish a strong online presence, build brand equity, and generate sustainable results over time. If you’re looking for a more holistic and long-term approach, digital marketing is recommended.
  • Consider the availability of analytics and measurement tools. Social media platforms often provide insights into post-performance, engagement metrics, and audience demographics. If you primarily rely on these metrics and want real-time feedback, a social media boost campaign may be suitable. Digital marketing campaigns offer more comprehensive tracking and analytics across multiple platforms, allowing you to assess the effectiveness of various channels and optimize your strategy accordingly.
Your digital marketing strategy should be seamlessly managed by individuals who understand the digital arena. Look for marketing people that understand the subtle language of the digital consumer and never conflate an ability to use Facebook with the skills necessary to build solid digital marketing strategies. REAL Moxie, LLC has been serving the small business community as an outsourced marketing firm since 2006.  REAL Moxie manages your organization’s marketing presence, so you can manage your business. We create strategies that are well researched and target delivery channels based on your industry and target market group. We act as your company’s marketing team and manage all your marketing needs, including quality content like blogs and ad copy, advertisement creation, keyword strategy, website optimization/SEO, social media management, and much more! To learn more about your digital marketing options with REAL Moxie, call (816) 348-3769 or click here to schedule your FREE consultation.