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The Importance of Blogging – It Is NOT an Option!

Blogging isn’t just for anyone with a computer and Internet connection any more. Blogging is an important part of driving traffic to your website, and to your business. According to Marketing Specialist Kim Walsh-Phillips, a blog isn’t optional these days – it’s the core foundation of an effective direct response social media marketing strategy.  REAL…

How to Make Sense of Social Media Marketing

How to Make Sense of Social Media Marketing

Social media marketing can make a big difference for small businesses at a low marketing cost. According to Social Media Examiner’s seventh annual Social Media Marketing Industry Report, 92 percent of marketers working with small businesses agree or strongly agree that social media is crucial to their marketing efforts. Within two years, more than 50…

Social Media is a 2-way street. ENGAGEMENT is key

Engagement Gets Results

Not many realize exactly how important engagement is in a virtual world!  There is much in the press, and discussion among the older generation, about how technology has all but removed human interactions. Pretty sure Google would beg to differ. In fact, Google, the number one Search Engine in the US and leader in SEO,…